Senior Director, Ad Measurement & Insights

About the role 

Roku is seeking a Senior Director of Ad Measurement, Insights, Analytics & Research to lead one of the most strategically important functions within our advertising business. This is a senior leadership role responsible for defining Roku's measurement vision, scaling a world-class team, and establishing Roku as the gold standard for advertising effectiveness in the streaming era — for both brand and performance marketers. 

In this role, you will own the full measurement lifecycle — from strategy and methodology to delivery and go-to-market — across all advertiser verticals and ad products. Critically, you will serve as the connective tissue across Roku's internal functions — bridging Ad Sales, Client Services, Product and Marketing— ensuring that measurement insights flow across teams and translate into action. You will serve as Roku's external voice of measurement authority: representing the company at industry conferences, bodies and panels, building Roku's reputation as the most credible measurement partner in streaming. 

The ideal candidate is a proven measurement leader who combines deep technical expertise with executive-level influence, a sharp instinct, and the ability to inspire a high-performing team. An AI-first mindset is non-negotiable: you will be expected to actively champion and deploy AI tools across the team's workflows — from automating report generation and scaling insight delivery to using AI agents for data analysis — enabling the team to move faster, do more with less, and focus human effort where it matters most. 

For New York Only - The estimated annual base salary for this position is between $320,500 - $373,750.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you'll be doing

Team Leadership & Org Development 

• Lead, mentor, and grow a team of talented measurement and analytics leads across verticals and measurement disciplines. 
• Define team structure and career development frameworks to build and retain top-tier measurement talent and ensure the team is best supporting Roku’s sales arm and client set 
• Foster a culture of intellectual rigor, curiosity, collaboration, and ownership — and champion a team-wide shift toward AI-augmented ways of working.
• Set clear goals and operating rhythms; drive accountability against team OKRs and business outcomes. 

Measurement Strategy & Insights Innovation 

• Define and own Roku's comprehensive ad measurement strategy, spanning brand lift, reach & frequency, incremental reach, sales lift, attention, attribution, and media mix modeling — built to serve both brand and performance marketers, across Enterprise, Indy and M&E.  
• Drive the evolution of Roku's 1P measurement capabilities, leveraging ACR data, platform-level streaming behavior, and audience insights to build differentiated solutions unavailable elsewhere. Work in conjunction with product and CS to scale these solutions for all advertisers.  
• Inspire with market exclusive audience insights that only Roku can provide – making the industry and our clients more knowledgeable  
• Develop thought leadership content, Insights, narratives, meta-analyses, and cross-vertical case studies that demonstrate Roku's platform differentiation and drive market-wide influence.
• Stay at the forefront of industry measurement trends to ensure Roku's offering leads rather than follows and work closely with product and business development on a roadmap to meet advertiser needs 

Partner Ecosystem & Industry Leadership 

• Serve as a senior executive sponsor in strategic measurement conversations with top-tier advertisers, holding companies, and agency analytics teams — including presenting at the C-suite level. 
• Monitor the competitive measurement landscape across streaming, CTV, and digital platforms and proactively position Roku's capabilities against peers. 
• Own Roku's relationships with key third-party measurement vendors including Nielsen, Comscore, iSpot, and emerging players in attention, outcome measurement, and AI-powered attribution 
• Actively participate trade bodies (IAB, MRC, ARF, OpenAP) to shape measurement frameworks, advocate for Roku's methodological positions, and stay ahead of regulatory and standards shifts.
• Cultivate relationships with the measurement and analytics leadership at top advertisers and agencies — establishing Roku as a trusted partner and preferred platform for measurement innovation. 

AI Fluency & Operational Excellence 

• Champion an AI-first operating model across the measurement team — actively identify, pilot, and scale AI tools and agents that automate repetitive workflows, accelerate insight generation, and enable the team to do significantly more with the same resources. 
   

We’re excited if you have

• 12+ years of experience in advertising measurement, analytics, research, or a closely related field; deep expertise in TV, CTV, or streaming measurement is strongly preferred. 
• 10+ years of people management experience, including leading senior individual contributors and managers; demonstrated ability to build, scale, and retain high-performing teams. 
• Proven track record of defining and executing measurement strategy at an executive level within a media company, measurement vendor, or major advertiser/agency. 
• Experience serving as a cross-functional bridge — aligning Sales, Product, Data Science, and Client Services around a shared measurement agenda and ensuring insights move across organizational boundaries into action. 
• Experience supporting both brand advertisers (awareness, consideration, brand health) and performance advertisers (ROAS, attribution, sales incrementality) with distinct but complementary measurement frameworks.
• Experience managing complex, multi-stakeholder initiatives across Product, Engineering, Sales, and external partners simultaneously. 

Measurement & Technical Expertise 

• Deep expertise across the full measurement stack: brand lift, reach & frequency (1P and 3P), incremental reach, sales lift, attribution (MTA, MMM), and audience analytics — with fluency across both brand and performance use cases. 
• Hands-on experience with leading 3P measurement providers including Kantar, iSpot, NCS/NielsenIQ, comScore, Experian, InMarket, EDO, and others. 
• Strong command of Roku's or comparable 1P data assets (ACR, streaming behavior, platform audience data) and ability to translate them into differentiated insights. 
• Demonstrated AI fluency — active, hands-on experience deploying AI tools (LLMs, AI agents, automation platforms) to increase team output, reduce manual effort, and scale insight delivery. This is not aspirational; we want someone already doing this. 

External Presence & Communication 

• Demonstrated track record of external representation — speaking at industry panels, conferences, or working groups (IAB, MRC, ARF, CES, Cannes, Advertising Week, or equivalent). 
• Exceptional executive presence with the ability to influence senior leaders and C-suite stakeholders both internally and at client and agency organizations. 
• Strong commercial instincts — ability to connect measurement strategy to revenue outcomes and articulate measurement ROI in business terms. 
• Excellent written and verbal communication skills; track record of producing compelling thought leadership, meta-analyses, case studies, and client-facing measurement narratives. 
• Demonstrated ability to operate with agility and sound judgment in a fast-paced, high-ambiguity environment. 

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