Director of Global Advertising Communications

New York, New YorkSenior$200,200 - $292,40020+ years

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

What is the role?

The Director of Global Advertising Communications is a senior leadership position responsible for overseeing and leading the external communications strategy for Roku's advertising business, one of the company's most significant and fastest-growing revenue drivers. This role requires a seasoned communications leader who can translate complex business, product, and industry developments into compelling narratives for external audiences while maintaining a deep understanding of Roku's advertising growth strategies and broader business objectives.

The ideal candidate will serve as a strategic advisor to C-suite executives leading Roku's advertising and media businesses, helping shape narratives that reinforce Roku's position as a leader in streaming, media, and advertising. This person will maintain and expand deep relationships with top-tier business, financial, technology, media, and advertising press, and will serve as a key communications partner for major industry moments including CES, Cannes Lions, Upfront/NewFront presentations, and other high-profile engagements. The right candidate will bring established credibility across advertising, ad tech, corporate, and business communications, ideally with extensive experience working at publicly traded companies. This role requires the ability to drive day-to-day communications excellence while shaping long-term narratives that position Roku for continued growth and leadership in the evolving media and advertising landscape.

For New York Only - The estimated annual salary for this position is between $200,200 - $292,400 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How will I use AI at Roku?

At Roku, AI agents and AI-enabled tools handle a growing share of first-draft, repetitive, analytical, and execution-heavy work across the company. Our people lead those systems; setting direction, providing context, exercising judgment, and stepping in when work needs correction or deeper thinking. If you are excited about working this way, we want to talk to you.

You can describe specific examples where you used AI tools, agents, or workflow automation to move faster, raise quality, or scale your impact. You frame problems well, guide AI-assisted work, verify results, and ramp quickly in unfamiliar domains. Above all, you bring curiosity, adaptability, good judgment, and a willingness to learn new ways of working. At Roku, we're embracing AI as a powerful tool to amplify human creativity, accelerate innovation, and deliver better results for our customers. Across teams, we're exploring how AI can enhance our work—and we're only looking for people who are curious, adaptable, and excited to grow alongside these technologies.

What are the responsibilities of the role?

Oversee and lead the external communications strategy for Roku's advertising business, with a focus on advertising revenue growth, innovation, programmatic partnerships, measurement and performance solutions, platform partnerships, data and technology advancements, and emerging monetization opportunities
Partner closely with senior leaders across Roku's media, advertising, product, technology, sales, and corporate communications organizations to ensure communications strategies align with business priorities and long-term company objectives
Serve as a strategic advisor to C-suite executives leading Roku's advertising and media businesses, helping shape and drive narratives that reinforce Roku's industry leadership
Develop a deep understanding of Roku's advertising products, roadmap, and go-to-market strategy to effectively communicate new offerings, product innovations, and future growth opportunities to external stakeholders
Lead long-term communications strategy informed by a deep understanding of business dynamics, pricing and monetization strategies, advertiser needs, and emerging revenue opportunities
Partner with stakeholders across Advertising, Product, Revenue, Sales, Corporate Communications, Investor Relations, Marketing, Research & Analytics, and Business Development to evolve business narratives and support strategic communications initiatives
Complement the work of marketing and events teams by focusing on external reputation, business storytelling, executive visibility, and earned media engagement
Maintain and expand deep relationships with top-tier business, financial, technology, media, and advertising reporters from outlets including Axios, Bloomberg, Reuters, CNBC, The Wall Street Journal, The New York Times, Barron's, Puck, The Information, Variety, The Hollywood Reporter, Deadline, Adweek, Ad Age, Digiday, and others
Serve as a key communications partner for major industry moments and tentpole events, including earnings-related business storytelling opportunities, CES, Cannes Lions, Upfront/NewFront presentations, major product launches, and partnership announcements

What experience would help someone be successful in this role at Roku?

20+ years of communications or public relations experience, with significant expertise in advertising, ad tech, business, corporate, and revenue-related communications
8+ years in senior leadership roles partnering directly with C-suite executives and business leaders
Deep relationships with business, financial, technology, media, and advertising reporters
Demonstrated ability to connect business strategy, product innovation, and market opportunity into compelling external narratives
Excellent writing, storytelling, and project management skills
Strong executive presence and ability to influence across a complex, matrixed organization
Well-organized, detail-oriented, and adaptable in fast-paced environments
Experience working at publicly traded companies
Passion for television, streaming, media, advertising, and entertainment
Ability to manage multiple priorities and thrive in a highly collaborative environment
Strong judgment, especially during high-profile or fast-moving situations
Ability to balance strategic thinking with operational execution and respond quickly to evolving business needs
Exceptional ability to simplify complex ideas and navigate ambiguity
Demonstrated ability to exercise discretion and handle highly sensitive and confidential information

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What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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