Senior Staff Product Marketing Specialist

Job Description

Channel Marketing – Industrial Solutions is responsible for driving Channel engagements for our Solutions and New Product releases. They will focus on Channel meetings, Mass Market customers and driving application-level business opportunities through early customer engagement. Focus will be on the Industrial market, including applications in Building and Industrial Automation. This can include door locks, building security, HVAC and other technologies enabling next generation technologies. The role will be the regional lead for ensuring our local distributor partners have share of mind of our NPI’s and Solutions. They will work with Sales, Product Group partners and Solutions Team to formulate plan of engagement at all local Distributor Partners.

Key Responsibilities:

• Channel Engagement Planning
  •  Work with Product Groups and Solutions Team to plan release schedule
  • Building Marketing plan around release schedule
  • Work with Sales on Engagement Plan

• Customer Engagement & Opportunity Development
  • Present at Distributor offices
  • Hold Workshops with Distributors and Customers on new Solutions and NPI’s
  • Support team in building relationships with key accounts and ecosystem partners (internal and external).
  • Guide the identification of solution-level and product level opportunities and differentiation across key industrial segments.

• Solution Enablement & Evangelism
  • Direct the promotion and positioning of relevant application-focused solutions.
  • Champion cross-business solution initiatives at a strategic level.

• Cross-Functional Collaboration
  • Facilitate collaboration between the BD team, field sales, FAEs, marketing, and business units.
  • Represent the regional voice in corporate planning and solution development.
  • Feed market intelligence back into business units.

Qualifications

• Education: Bachelor’s degree in Engineering, Business, or a related field
• 8+ years of experience in business development, marketing or technical sales
• This is a remote role based in the Boston area; candidates must be locally based to be considered.
• Deep understanding of the Industrial market, with experience in Building Automation, Industrial Automation, or Energy sectors.
• Proven ability to follow up on leads and develop relationships in the field.
• Strong strategic thinking, analytical, and communication skills.
• Ability to work effectively in a matrixed, cross-functional environment.

Additional Information

The expected annual pay range for this position is $150K- $190K- . This position is also eligible for   bonus opportunities and commission pay.  Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
 
With a diverse team of over 22,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Shape Your Future with Us.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.