Sr. Manager , Channel Marketing (experienced in IC company is required )

Company Description

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Job Description

Job Summary

The Sr. Manager Channel Marketing will lead a team and play an instrumental role in Renesas’ mass market business growth, work with internal stakeholders, distribution partners and 3rd party partners to execute marketing activities focus on Renesas system solutions, support solution & NPI (new product introduction) go-to-market.    

Key Responsibilities

• Act as leader of channel marketing team for system solutions.
• Leadership to support team development, set right target and drive internal & external resource towards goal.
• Act as the day-to-day marketing owner for distribution partners.
• Work with channel distributor partners on co-op marketing activities and assist with managing the co-op budget.
• Support solution go-to-market activities, including solution launch, internal training and external distribution partners training, key customer project tracking and customer validation.
• Coordinate with cross-functional teams on NPI to ensure stock shows online at distributors by launch date.
• Review and analyze performance reports to contribute insights, recommendations, and optimization opportunities.

Qualifications

• BA or MA degree in electrical engineering, Electronics Engineering, Industrial, Infrastructure or Automotive field.
• 8+ years of experience with a strong focus on applications and semiconductors.
• Experienced in leader role with leadership mindset and skills, understand strategy and resource deployment.
• Strong project management, organizational and problem-solving skills.
• Experienced in working with internal stakeholders, distribution partners, and 3rd party partners.
• Excellent communication and engagement skills.
• Self-motivator who enjoys working in a fast-paced environment
• Proven experience in role of industrial system integration, project development, marketing, FAE, etc.
• Skilful or experienced in go-to-market activities, including product/solution demand collection, market promotion.

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.