Ecosystem Marketing Manager, Channel and Distribution

The Ecosystem Marketing Manager will focus on our Distribution and Channel Partners to drive targeted partner campaigns and impact on partner-led pipeline. The ideal candidate exercises good judgment and works independently with minimal instruction to implement partner marketing strategies and resolve moderately complex issues in ecosystem engagement. This role develops and delivers integrated programs that enhance partner value, contributing to broader business and branding objectives.

What you will do:

• Develop and execute multi-channel marketing plans for various partner types

• Create compelling joint marketing content (e.g., case studies, solution briefs, social assets)

• Design and manage co-marketing campaigns, lead generation initiatives, and webinars

• Establish and maintain consistent communication with ecosystem partners

• Track and analyze partner program performance to identify areas for optimization

• Collaborate with cross-functional teams (sales, product, partner management) to align marketing efforts

• Conduct competitive and ecosystem research to guide program strategy

What you will bring:

• Minimum 5 years in partner or ecosystem marketing & execution, marketing technology, or digital transformation

• Strong experience in building marketing campaigns

• Proven ability to operate in complex, matrixed global organizations.

• Understanding of martech stacks and customer journey will be beneficial

• Strong executive communication and stakeholder management skills

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About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.

Equal Opportunity Policy (EEO)
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