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Sales Enablement Specialist
Poka LabsQuebec, Canada
Apply At Poka, we’re transforming how frontline teams operate, learn, and solve problems.
Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements.
We’re proud to support global leaders like Nestlé, Bosch, Mars, and Danone in their digital transformation journeys and as part of the IFS family, our reach and impact continue to grow globally.
About the role
The Sales Enablement Specialist owns the programs, content, and learning experiences that make customer-facing teams more effective. You'll design onboarding, build sales content, coach reps, and run the systems that keep our commercial teams aligned and performing at a high level. The role sits at the intersection of Sales, Product, Marketing, Pre-Sales, and IFS Enablement, making sure every rep has the clarity, tools, and confidence to execute.
What you'll be doing
- Own the creation, curation, governance, and system management of sales content (playbooks, talk tracks, competitive guides, ICP briefs, value messaging) so it stays consistent, findable, and version-controlled.
- Translate product releases, market shifts, and competitive insights into actionable, stage-aligned sales guidance, using analytics from Highspot, Seismic, and Gong to refine what works.
- Partner with Product Marketing, SMEs, and cross-functional teams (Product, Marketing, HR, Sales Ops, IFS Enablement) to produce high-quality, role-specific content and aligned curriculum.
- Design and deliver structured learning paths grounded in adult learning principles, including methodology training across discovery, qualification, value selling, objection handling, and deal strategy.
- Own the full onboarding journey for Sales, Pre-Sales, and Partner reps, building interactive modules, videos, assessments, LMS curriculum, and manufacturing/product training.
- Establish competency milestones and track rep progress through Salesforce, LMS platforms, and enablement tools, reinforcing best practices through micro-learning and ongoing touchpoints.
- Run enablement sessions, workshops, refreshers, and targeted interventions based on needs assessments with Sales Leadership and shifts in pipeline or product.
- Make sure content, learning experiences, tools, workflows, and processes work together to support rep productivity and confident ramp-up.
- Own the strategy, architecture, and day-to-day governance of the internal enablement platform, so its content, learning paths, analytics, integrations, and user experience drive adoption, productivity, and consistent execution across every revenue team.
What you bring
- Experience in sales enablement, onboarding, or revenue-focused learning and development within SaaS or technology.
- Strong grasp of sales methodologies such as MEDDICC, Challenger, or Value Selling.
- A knack for turning complex technical concepts into simple, compelling sales narratives, with a track record of building sales content that's clear, actionable, and aligned to sales stages.
- Hands-on experience with modern sales and enablement tools including Salesforce, Highspot or Seismic, Gong, Outreach, LMS platforms, and analytics tools.
- The ability to manage multiple programs at once with structured planning and prioritization.
- Strong collaboration across Sales, Product, Marketing, Pre-Sales, and Partner teams.
- A genuine interest in helping people improve their craft, and comfort with ambiguity, change, and rapid iteration.
Why Poka
You'll work across sales, product, and people development, with real influence on how every new rep, ours or our partners', experiences the ramp-up. Being part of IFS means your work extends well past our own walls. And since this role is based out of Quebec, French will come in handy about as often as English does.
What we offer:
- Dynamic and collaborative work environment.
- A generous vacation policy starting on your first day.
- Hybrid work policy - Employees who live within a 40 km radius of our Québec City office or a 15 km radius of our Montréal office are required to work in-office two days per week.
- 100% remote work if you do not live within the radiuses mentioned above.
- A truly flexible schedule that allows you to adapt your work hours.
- Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions, including access to telemedicine and an Employee Assistance Program (EAP).
- A retirement savings plan with employer contributions.
- A MacBook Pro and a $500 home office allowance upon hiring.
- A generous annual learning and development budget to support your growth, plus the tools and opportunities you need to keep progressing in your career.
- A rewarding employee referral program for successful hires.
- Tasty snacks available at all times in our offices (fresh fruits, snacks, pastries, coffee, tea, etc.)
*Certain benefits are exclusively accessible to employees in Canada.
Want to learn more about our culture? Click HERE.
Please note: An understanding of English is essential at Poka, as it is the language used during company-wide meetings and many internal communications, ensuring effective collaboration and decision-making. In addition, as Poka operates in an international environment, English is the primary language for communicating with our clients and partners, enabling us to better serve them and represent Poka in a professional manner.