(Senior) Marketing Manager

• Responsibilities
  Execution of brand tactitcs Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; Develop brand promotional materials and training Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA; Support to develop brand plan & management & cross-functional leadership Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
  POSITION RESPONSIBILITIES
  Accountable
  Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development;
  Shared Accountability
  BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team;
  EDUCATION AND EXPERIENCE
  Qualifications:
  Bachelor degree or above, major in Medical or Medicine  Good command of oral & written English 1-3 years marketing experience or 2 years DM/local marketing experience
  TECHNICAL SKILLS REQUIREMENTS
  Indicate the technical skills required and/or preferred, as applicable.
  Expect candidates to demonstrate these competencies:
  Functional/Technical Skills
  Acts Decisively
  Seizes Accountability
  Grows Self
  Change Agile
  Self Awareness
  Commits to “One Pfizer”
  Peer Relationships
  Expect candidates to demonstrate these commercial /management competencies
  Market, Customer, and Competitor insight
  Strategic and operational business/Market planning
  Market Execution
  Marketing Innovation
  Data analysis, interpretation and communication
  Performance and program metrics

  
 

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Mkt & Sales/Commercial Bus