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Senior Digital Advertising Strategist
PatternPune, IndiaSenior5-7 years
Apply Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email press@pattern.com.
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.
Core Responsibilities - Strategic Leadership & Execution
- Strategic Leadership & Execution
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- Own the end-to-end execution of the advertising strategy for brands across Amazon, Noon, and other digital marketplaces in the MENA region.
- Lead on-boarding, media planning, budget allocation, and campaign execution to achieve sales, RoAS, and brand growth targets.
- Develop and refine advertising best practices, ensuring structured and scalable campaign management processes.
- Take ownership of advertising budgeting, forecasting, and forward-looking planning in collaboration with Merchandising, Brand Management, and Finance teams.
- Identify and implement automation opportunities to improve campaign efficiency and performance.
- Provide mentorship and guidance to junior team members, ensuring knowledge transfer and operational excellence.
- Collaborate with the brand management team to align marketplace advertising goals with broader multi-channel digital marketing efforts, including social media and search advertising.
- Performance Optimization & Innovation
- Conduct deep-dive analyses on advertising performance, ensuring campaigns are optimized for visibility, conversion, and efficiency.
- Research and implement advanced bidding strategies, audience segmentation techniques, and keyword optimization methods.
- Drive A/B testing initiatives for ad creatives, placements, and messaging to continuously enhance campaign performance.
- Stay ahead of platform updates, algorithm changes, and new features to refine advertising strategies proactively.
- Utilize 3rd-party tools to enhance advertising performance and automation.
- Stakeholder & Partner Management
- Own relationships with brand managers, external partners, and platform representatives to ensure alignment on advertising goals.
- Present advertising proposals and performance reviews to senior stakeholders, providing data-backed insights and strategic recommendations.
- Negotiate advertising budgets with internal teams and external partners, ensuring efficient allocation and maximum impact.
- Lead monthly and quarterly business reviews with partners, analyzing results and refining strategies accordingly.
- Build a culture of collaboration and accountability within the team, ensuring seamless execution of campaigns and reporting processes.
Qualifications & Experience
- 5-7 years of experience in digital advertising, with at least 4 years focused on eCommerce marketplaces (Amazon, Noon, etc.).
- Proven expertise in managing large-scale advertising campaigns on Amazon, including experience with DSP, Sponsored Ads, Amazon Cloud Services and bid automation tools.
- Experience of leading a team and mentoring colleagues would be a plus.
- Strong problem-solving skills, with the ability to operate in a fast-paced and dynamic environment.
- Advanced data analytics skills, with the ability to extract insights and make data-driven strategic decisions.
- Proficiency in Microsoft Office, especially Excel, PowerPoint, and Word, for data analysis, reporting, and presentations.
- Hands-on experience with third-party tools is a plus.
- Knowledge of Google Ads and social media marketing (Meta, TikTok, etc.) to support cross-channel advertising strategies is a plus.
- Strong client management skills, with the ability to navigate complex relationships and drive business outcomes.
- Excellent verbal and written communication skills, with the ability to present insights and strategies effectively to senior stakeholders.
- Ability to prioritize tasks, manage multiple projects simultaneously, and handle ambiguity effectively.
- A proactive mindset with a focus on continuous improvement, automation, and innovation.
Our Core Values
- Data Fanatics: Our edge is always found in the data
- Partner Obsessed: We are obsessed with partner success
- Team of Doers: We have a bias for action
- Gamechangers: We encourage innovation
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.