Director, Demand Generation & Growth Marketing

✨ One platform, a whole world of opportunity

The best jobs are often restricted to a few wealthy cities, but talent exists everywhere. Oyster set out to change this by launching a global employment platform that enables companies to hire, pay, and support talent anywhere.

We’re proof that a strong, engaged culture doesn't require an office. Since January 2020, Oyster has:

🌏 Built a distributed team of 400+ across 60+ countries

👩‍💻 Featured in Forbes as #9 in FlexJobs Top 30 Companies for remote jobs

🌈 Formed a diverse leadership team and a workforce that’s 60% female

🏆 Earned top employee engagement scores

🦄 Raised $286 million; valued at $1.2 billion

💚 Achieved B Corp status in 2023

Our momentum shows the power of global employment, and we’re just getting started! If you want to help us drive change and work remotely, we’d love for you to apply!

Location: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. To create the best experience for our new hire, this role requires you to be based within +3 / -6 UTC

Role Summary

Oyster is seeking a strategic, data-driven Director of Demand Generation & Growth Marketing to lead our pipeline generation and growth marketing function at a pivotal moment in our journey. This is a high-impact role at the intersection of performance marketing, digital experience, and lifecycle strategy, one that will directly shape how Oyster acquires, activates, and retains customers at scale.

Reporting to the VP of Marketing and partnering closely with Sales, RevOps, Product, and Customer Success, you'll own the full demand generation engine: from paid acquisition and conversion optimization to lifecycle programs that drive retention and expansion. We're looking for a leader who combines strong analytical instincts with a bias for execution, and who thrives in fast-paced, distributed environments where ambiguity is the norm and outcomes are what matter.

If you're energized by building scalable growth systems, leading high-performing teams, and using data to turn insight into action, this is a rare opportunity to shape the future of global work.

Key Responsibilities

Demand Generation & Pipeline Growth

• Own and execute Oyster's demand generation strategy, driving qualified pipeline across acquisition channels aligned to our ICP and go-to-market motion.

• Lead paid media programs across search, social, content syndication, and emerging channels, balancing efficiency with scale and ensuring strong return on marketing spend.

• Partner with Sales and RevOps to define pipeline targets, align on lead quality, and create tight feedback loops between marketing investment and revenue outcomes.

• Build and optimize audience segmentation and targeting strategies that improve campaign performance and marketing efficiency.

Digital Experience & Conversion

• Own digital conversion funnels end-to-end, using experimentation, personalization, and data-driven insights to improve performance at every stage.

• Lead a rigorous testing and optimization program across landing pages, website experiences, and key digital touchpoints.

• Translate customer and behavioral data into actionable improvements that reduce friction and increase conversion.

Lifecycle Marketing & Retention

• Oversee lifecycle marketing programs that support customer onboarding, engagement, retention, expansion, and long-term lifetime value.

• Develop customer journey strategies that improve activation and reduce churn, in close partnership with Customer Success and Product.

• Build segmented, personalized communications that meet customers where they are and drive meaningful engagement.

Analytics, Forecasting & Experimentation

• Establish and own the metrics framework for growth marketing: CAC, LTV, ROAS, conversion rates, pipeline velocity, and retention.

• Manage growth budgets with a strong focus on efficient allocation, forecasting accuracy, and performance against business goals.

• Champion a culture of experimentation, defining hypotheses, designing tests, and translating results into scaled programs.

People Leadership & Culture

• Build, mentor, and develop a high-performing, distributed team of growth and demand generation marketers.

• Foster a culture of accountability, curiosity, and continuous improvement, where data informs decisions and people are empowered to take ownership..

• Model inclusive, empathetic leadership that enables your team to do the best work of their careers.

Cross-functional Partnership

• Serve as the growth marketing lead in GTM planning, bringing clear POVs on pipeline health, channel performance, and growth levers.

• Partner closely with Product, Sales, RevOps, Brand, and Analytics teams to align marketing initiatives with broader business objectives.

• Communicate performance, priorities, and tradeoffs clearly to senior stakeholders across the organization.

Core Requirements

• 8+ years of experience in demand generation, growth marketing, with at least 4 years in a leadership role.

• Proven track record of driving measurable growth in qualified pipeline, customer acquisition, and revenue in a B2B SaaS environment.

• Deep expertise across paid media, digital marketing, lifecycle marketing, and marketing analytics.

• Strong command of growth experimentation, conversion rate optimization, and customer journey management.

• Experience managing significant marketing budgets and optimizing spend against revenue and pipeline targets.

• Proficiency with modern marketing and GTM tools (e.g., HubSpot, Salesforce, 6sense, Google Ads, LinkedIn Ads) and fluency in marketing data and attribution.

• Exceptional analytical skills, able to move from data to insight to action with clarity and speed.

• Strong leadership and stakeholder management skills; able to build trust and alignment across functions and time zones.

• Resilient, execution-oriented mindset with a bias for clarity, ownership, and impact.

• Commitment to inclusive leadership and building teams where diverse perspectives drive better results

Success Measures

• Growth in qualified customer acquisition and revenue.

• Improved conversion rates across key digital touchpoints.

• Increased customer engagement, retention, and lifetime value.

• Efficient management of customer acquisition costs and marketing investments.

• Successful development of scalable growth programs and high-performing teams.

You'll also need

• A reliable home internet connection and fluency in both written and spoken English

How we work together at Oyster

Our values guide the work we do, the decisions we make, and the culture that makes us special. We make it happen. We drive change. We build and give trust, and we are a united team.

Our mission is to create a more equal world, one global hire at a time. Everything we do ladders up to our mission, and that doesn’t just mean building software. We develop programs, participate in workshops, and create dedicated teams to ensure we successfully support companies and knowledge workers in this new world of work. 

We embrace asynchronous communication and collaborative work and share our practices in the Oyster Public HQ to help other global teams learn from our experiences.

How YOU work

With diverse locations, cultures, and needs, we created How YOU Work; a program supporting your whole human experience at Oyster:

• Work from anywhere: Oyster has no borders or HQ. As long as work is timely, your team is supported, and you're authorized to work where you live, you can work from anywhere.

• Paid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country.

• Mental health support: Access Plumm, our mental well-being service.

• Wellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet. Spend it on a wide range of options; see the benefits catalogue for ideas.

• Flexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally.

• WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly.

✨ The best jobs should be available to everyone 

We embrace diverse perspectives and intentionally build our product and company with an inclusive, global mindset. We encourage you to apply, even if you don’t meet every criterion, and are committed to a trust-based, thriving environment.

Oyster is committed to ensuring equal opportunity of employment for qualified persons with disabilities and actively fosters an inclusive work environment. If you require reasonable accommodations throughout the recruiting process, please email jobs@oysterhr.com with the subject line: Interview Accommodations.

Our available positions are on our careers page. Our team will only contact you from an @oysterhr.com email, and we will never ask for money as part of an interview process or job offer. If you receive a suspicious email about Oyster jobs or are directed to a site other than www.oysterhr.com/careers, please report it via our Compliance and Ethics Helpline.