Location: Remote in Sydney or Singapore
Reports to: Sr. Director of Marketing, Rest of World
Dotted Line: Regional Sales Director, APAC
Engagement: Contractor, Part-Time (15-20 hours per week)
Pay Cadence: Monthly
Contract Length: 6 Months (with potential extension)

Overview

OpenSpace is seeking an experienced APAC Marketing Manager (Contractor) to lead and execute regional marketing initiatives across the Asia-Pacific region.

This role serves as the primary marketing partner to the APAC sales organization, driving pipeline generation, customer engagement, market expansion, and brand awareness across key markets. You will work closely with the Sr. Director of Marketing, Rest of World, and the Regional Sales Director, APAC, to develop and execute regional marketing programs aligned with business objectives and revenue targets.

The ideal candidate is a strategic, hands-on marketer with 5+ years of B2B marketing experience who thrives in fast-paced environments and can independently manage campaigns from planning through execution. You are highly organized, comfortable working across multiple stakeholders and time zones, and excited to leverage AI and automation to scale marketing impact.

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What You'll Do

Regional Marketing Strategy & Field Marketing

Own and execute regional marketing initiatives that support pipeline generation, customer engagement, and revenue growth across APAC.

Responsibilities include:

• Develop and execute regional marketing plans aligned with APAC revenue and pipeline targets.
• Partner closely with the APAC Regional Sales Director and account teams to identify priority accounts, territories, and growth opportunities.
• Plan and execute field marketing programs, customer events, webinars, roundtables, partner initiatives, and industry conferences.
• Adapt global marketing programs and messaging for local market requirements and cultural nuances.
• Manage event strategy, logistics, sponsorships, activations, and attendee engagement.
• Develop and maintain event briefing materials, including "Know Before You Go" documentation and sales enablement resources.
• Monitor campaign and event performance and recommend optimization opportunities.
• Serve as the voice of the APAC market within the global marketing organization.

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Content Strategy & Campaign Development

Create and adapt content that supports regional campaigns, customer engagement initiatives, and sales priorities.

Responsibilities include:

• Develop campaign messaging aligned with target audiences and business objectives.
• Create and adapt:
  • Email campaigns and nurture programs
  • Event promotions and follow-up communications
  • Social media content
  • Customer stories and case studies
  • One-pagers and field marketing collateral
• Repurpose existing content into new formats to maximize reach and engagement.
• Collaborate with Product Marketing, Customer Success, and Sales teams to identify content opportunities.
• Coordinate stakeholder reviews and approvals to ensure quality and consistency.

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AI-Enabled Marketing Operations & Process Improvement

Leverage AI and automation tools to improve marketing efficiency while maintaining quality and brand standards.

Responsibilities include:

• Use AI tools to accelerate campaign planning, content development, reporting, and project coordination.
• Build repeatable workflows, templates, and processes that improve execution speed and consistency.
• Identify opportunities to automate manual marketing tasks and scale regional programs.
• Review and validate all AI-assisted outputs to ensure alignment with OpenSpace brand standards.
• Share AI best practices across the marketing team.

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Marketing Operations & Project Management

Provide operational leadership to ensure campaigns execute efficiently and on schedule.

Responsibilities include:

• Manage marketing workflows through Monday.com and other project management tools.
• Maintain visibility into timelines, ownership, priorities, and dependencies.
• Coordinate deliverables across Marketing, Sales, Customer Success, and Operations.
• Maintain campaign documentation, reporting, and operational processes.
• Proactively identify risks, blockers, and resource constraints.

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Budget Management & Performance Reporting

Support effective budget management and performance measurement across APAC marketing initiatives.

Responsibilities include:

• Manage regional campaign and event budgets.
• Track expenditures against approved budgets.
• Evaluate campaign effectiveness and ROI.
• Prepare performance reports and recommendations for marketing and sales leadership.
• Identify opportunities to improve efficiency and maximize marketing impact.

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Stakeholder Management & Cross-Functional Partnership

Serve as a trusted marketing partner across the business.

Responsibilities include:

• Act as the primary marketing business partner to the APAC sales organization.
• Participate in regional sales planning and pipeline review discussions.
• Collaborate with Customer Success to support customer engagement and advocacy initiatives.
• Partner with Product Marketing to ensure consistent messaging and positioning.
• Provide regular updates and recommendations to marketing and sales leadership.
• Drive alignment across teams to ensure successful program execution and measurable business outcomes.

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Collaboration & Cadence

Weekly

• APAC Sales alignment meetings
• Campaign and event planning
• Pipeline and target account reviews
• Project tracking and stakeholder updates
• Cross-functional collaboration with Marketing and Customer Success

Bi-Weekly

• Strategic reviews with the Sr. Director of Marketing, Rest of World
• Budget and performance reviews
• Campaign effectiveness and pipeline contribution assessments
• Quarterly planning support and regional recommendations

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What We're Looking For

Required Qualifications

• 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing.
• Proven experience managing marketing programs that contribute to pipeline and revenue growth.
• Experience supporting marketing programs across APAC while partnering with a global marketing team.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Experience partnering directly with Sales leaders and cross-functional stakeholders.
• Strong analytical mindset with experience measuring campaign performance and ROI.
• Excellent written and verbal communication skills in English.
• Experience with Salesforce, Marketo (or similar marketing automation platforms), and campaign reporting.
• Familiarity with Monday.com or similar project management platforms.
• Experience leveraging AI tools to improve marketing productivity and scalability.
• Ability to work independently while maintaining strong stakeholder alignment.
• Experience collaborating across multiple time zones and international teams.

Preferred Qualifications

• Experience marketing to construction, engineering, architecture, real estate, or industrial technology audiences.
• Experience in B2B SaaS or technology companies.
• Experience managing partner, channel, or distributor marketing programs.
• Additional APAC language skills are a plus.

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Time Commitment

• Minimum commitment of 15–20 hours per week
• Flexible schedule with reasonable overlap across APAC business hours
• 6-month contractor engagement
• Potential for extension based on business needs and performance

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Success in This Role

Success means delivering measurable marketing impact while building scalable processes that support OpenSpace's growth across APAC.

Key Success Indicators

• Contribution to APAC pipeline and revenue goals
• Growth in target account engagement across priority APAC markets
• Successful execution of regional campaigns, events, and customer programs
• Strong partnership and satisfaction from APAC sales leadership
• Consistent delivery of high-quality marketing programs on time and within budget
• Clear reporting on campaign performance and business impact
• Increased efficiency through AI-enabled workflows
• Increased visibility, engagement, and adoption of OpenSpace across key APAC markets