Marketing Strategy & Operations Manager (Budget & Spend)

Job Description:

1. Budget Planning & Allocation

• Partner with Marketing leadership and Finance to develop and manage annual and quarterly marketing budgets
• Translate strategy and priorities into clear budget allocation across programs, teams, and investments
• Support reallocation of budget throughout the year based on performance and changing priorities

2. Spend Visibility & Governance

• Establish and maintain centralized visibility into marketing spend (budget vs. actuals) across all teams
• Ensure consistent tracking of program, vendor, and operational spend
• Drive financial discipline through clear processes, reporting, and governance

3. Investment Effectiveness & ROI

• Partner with Performance Ops to connect spend to outcomes (pipeline, performance, ROI)
• Develop and maintain frameworks to evaluate marketing investment effectiveness
• Generate insights to inform tradeoffs, prioritization, and optimization decisions

4. Vendor & Procurement Management

• Oversee vendor onboarding, contract tracking, and spend commitments
• Ensure alignment with procurement policies while minimizing friction for marketing teams
• Identify opportunities to optimize vendor portfolio and reduce inefficiencies

5. AI & Efficiency Opportunities

• Support evaluation of AI investments relative to traditional spend (e.g., agency vs. AI tools)
• Identify opportunities to improve efficiency through automation, AI, and process improvements
• Contribute to building a more scalable, cost-efficient marketing operating model