Growth Manager: Activation & Retention - UAE

Lifecycle Growth

• Own the activation and retention strategy from registration and KYC through first deposit, first trade, repeat activity, dormancy, and reactivation.
• Build segmented customer journeys across push, email, in-app messaging, SMS, incentives, and product experiences.
• Develop onboarding, habit-building, churn-prevention, and win-back programmes for retail, high-value, dormant, and VIP segments.

Campaign Management

• Own the lifecycle campaign calendar and manage campaigns end to end: business case, brief, audience, budget, approvals, QA, launch, reporting, and post-campaign review.
• Coordinate CRM, product, content, creative, and promotional campaigns, ensuring clear timelines, ownership, and compliance with UAE requirements.
• Manage incentive economics and campaign ROI, balancing customer value, commercial impact, and operational complexity.

Analytics and Operations

• Use funnel, cohort, and behavioural analysis to identify drop-offs and prioritise the highest-impact opportunities.
• Run hypothesis-led experiments across audience, message, timing, channel, offer, and product experience.
• Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service to remove lifecycle friction and translate insights into roadmap recommendations.
• Build scalable playbooks, dashboards, reporting standards, and operating processes for lifecycle growth.

• 4 - 8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign operations, with a measurable record of improving activation or retention.
• Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent.
• Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement, and personalisation.
• Analytical fluency across funnels, cohorts, dashboards, and campaign ROI; SQL experience is an advantage.
• Strong commercial judgement, project management, and cross-functional stakeholder leadership.
• Excellent English communication skills and comfort operating in a fast-moving, regulated environment.

• Experience in crypto, fintech, payments, trading, marketplaces, or high-frequency consumer products.
• Knowledge of the UAE customer and payments landscape; Arabic capability is an advantage.