Head of Behavioural Care

The Role

We’re looking for a head of to design, govern and evolve Numan’s Behavioural Programme - the science-backed framework that shapes how patients experience our care across human coaching, AI coaching, content and digital touchpoints.

This is a role for someone who thinks in behavioural interventions, not content. You’ll define the principles, mechanisms and outcomes that underpin how Numan changes patient behaviour at scale, and partner with our operational, product, clinical and brand teams to make sure those interventions are delivered with high fidelity wherever a patient meets us.

You’ll act as a subject matter expert in behaviour change, obesity and weight management - embedded in product squads, partnering with the operational health coaching team, and representing behavioural medicine internally and externally.

Behavioural Programme Design & Governance

• Owning the design and governance of Numan’s Behavioural Programme - defining the programme principles, behaviour change mechanisms, coaching protocols and content standards that underpin our interventions across every channel.

• Translating the evidence base (behaviour change science, lifestyle medicine, obesity care) into practical, ownable frameworks that product, operational and brand teams can build against.

• Setting quality and fidelity standards for how behavioural interventions are delivered across human coaching, AI support and asynchronous patient communications - and the governance to maintain them at scale.

• Overseeing the ongoing governance of AI support, in collaboration with the clinical product team.

• Overseeing the ongoing governance of human health coaching, in collaboration with the operations team.

Setting the long-term vision and strategy for Numan’s tech-enabled human coaching service (with AI integration), aligned to clinical outcomes and business goals.

Developing and iterating Numan’s coaching competency framework, supervision standards and CPD pathway - partnering with the operational coaching team on implementation.

Defining scope of practice, escalation pathways and patient safety standards in partnership with the clinical team for human coaching and AI support.

• Embedding in product squads to design, test and iterate behavioural features and patient journeys - applying frameworks like COM-B and the BCT taxonomy to product decisions.

• Partnering with product, design and engineering to build digital and AI-enabled interventions that each have a clear behavioural hypothesis and a measurable outcome.

• Supporting the integration of behavioural science across treatment areas with a focus on obesity - bringing in external SMEs where useful.

• Planning and running qualitative and quantitative user research to ensure interventions are grounded in genuine patient insight, not assumption.

• Representing behavioural medicine at senior leadership forums; acting as the senior face of behavioural healthcare in cross-functional projects and external partnerships.

• Partnering with Product, Operations, Clinical, Brand, Content, CRM and Platform teams to embed behavioural science across the patient experience.

• Translating behavioural science into the language of each team’s priorities - patient outcomes, retention, differentiation, commercial impact - and championing the patient voice across the business.

Has deep expertise in behaviour change science and its application to obesity, weight management and digital health.

Demonstrates fluency in behaviour change frameworks (e.g. COM-B / Behaviour Change Wheel, BCT taxonomy) and a track record of translating evidence into interventions that deliver measurable outcomes.

Has experience designing and embedding behavioural programmes across multiple delivery channels - human coaching, AI/digital, content (Conversational Agent design is a high priority).

Shows proven success collaborating with product and engineering teams to build, launch and evaluate digital features and experiences.

Holds a background qualification in a life science or lifestyle medicine discipline — e.g. psychology, dietetics, nutrition, public health, behavioural science or a related research field.

Possesses the ability to plan and undertake qualitative and quantitative user research.

Is an excellent communicator who can influence at every level — from coaches and product teams to ELT and external clinical or academic audiences.

Has experience designing for, or governing, AI or digital coaching tools.