Senior Lifecycle Marketing Manager

About the role

We're looking for a Senior Lifecycle Marketing Manager to own the end-to-end customer journey - from onboarding and activation through engagement & retention. You'll build data-driven lifecycle programs across our owned channels that deepen relationships with the practices on our platform, drive product adoption, and reduce churn.

This is a build opportunity: you'll be the first dedicated owner of this function, responsible for defining the strategy, standing up the programs and processes, setting priorities, and building the cross-functional muscle to make it all run. This role is a strong fit for someone who thrives in ambiguity, is energized by a blank canvas, and knows how to turn scattered pieces into a coherent, scalable function.

The ideal candidate has deep lifecycle expertise, strong analytical instincts, and B2B experience.

What you'll do

• Establish and own the customer lifecycle function from the ground up — defining strategy, setting priorities, and building the processes and systems to scale it
• Develop and execute programs that support customer onboarding, activation, product adoption, engagement & retention
• Design segmented, personalized messaging strategies tailored to different customer cohorts
• Build automated workflows and behavioral triggers that guide customers through key lifecycle stages and encourage healthy platform engagement
• Run A/B and multivariate tests to optimize messaging, timing, channel mix, and engagement strategies
• Analyze campaign performance and customer behavior data to identify friction points, churn signals, and engagement opportunities
• Partner with Customer Success and Sales to develop customer success stories that support retention, adoption, and growth
• Maintain a lifecycle roadmap that drives measurable improvements in retention, product adoption, and customer lifetime value

What we're looking for

• 7+ years of marketing experience, with at least 4 years focused on lifecycle or customer marketing
• B2B SaaS marketing experience is required
• A builder's mindset — comfortable operating with ambiguity, determining priorities without a playbook, and standing up new programs, processes, and functions from scratch
• Ability to think and execute both strategically and tactically, and to pivot quickly based on real-time data
• Proven track record building lifecycle/retention programs that improved activation, adoption, and retention metrics
• Strong analytical skills — able to interpret data into hypotheses and an experimentation strategy
• Experience developing customer success stories, case studies, or customer education content (knowledge bases, onboarding content, how-to guides, etc.) — a plus