Senior Associate, Symphony Partnerships & Franchise Strategy

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Universal Products & Experiences Overview:

At Universal Products & Experiences (UP&E), we don’t just create products—we create a universe that fans can hold in their hands, wear, play, read, and experience every day. From Jurassic World’s roaring adventures to the playful charm of Minions and the timeless wonder of Back to the Future, we transform stories into unforgettable moments that spark joy across the globe.

UP&E has grown rapidly while keeping the energy, agility, and inventive spirit of a start‑up. Our mission is bold: to take imagination beyond the screen and into the real world through innovative products, immersive retail moments, and extraordinary theme park destinations. We bring both Universal-owned and third‑party worlds to life across expansive theme park destinations, e‑commerce platforms, live entertainment venues, and global retail partnerships—fueling fandom everywhere it lives. Whether it's iconic toys, fashion collaborations, books, collectibles, lifestyle products, or cutting‑edge video games, we work with world‑class licensees and creators to make our universe tangible.

Here, creativity meets technology, and strategy meets storytelling. We connect design, commercial excellence, and fan passion to deliver experiences that millions cherish—inside the parks and far beyond them. As part of Universal Destinations & Experiences, you’ll join a global team that thrives on collaboration, imagination, and the power of culture‑shaping ideas. Your work will inspire fans, uplift communities, and leave a lasting mark on entertainment history.

We believe in a workplace where every voice matters, every perspective is valued, and every colleague can shine. That’s how we strive to be an employer of choice for talent and a partner of choice for retailers, licensees, and creators who share our passion for world‑class storytelling. If you’re ready to bring imagination to life and create moments that resonate worldwide—your next adventure starts here.

Join us and help create moments that matter.

https://www.universalproductsexperiences.com/

Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.

Job Description

The Franchise Strategy & Management team drives the global vision and strategic development and execution of franchise strategy and plans to cultivate IP growth and drive revenue throughout the franchise ecosystem. We are a high-performing team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.

The Senior Associate, Symphony Partnerships & Franchise Strategy is responsible for developing & executing cross-channel marketing and franchise strategy initiatives to cultivate brand growth and drive revenue throughout the franchise ecosystem. The role will focus on aiding in the development and execution of strategic, comprehensive campaigns & in-park programs designed to maximize both parties’ exposure and ROI.  This role will be expected to act as a project manager for various internal partners within the organization, providing ideas & recommendations to deliver on UDX’s high standards. In addition, this role is responsible for executing on-property, digital / social, and media integrations to promote UDX & other Comcast / NBCU brands.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Major Responsibilities include:

• Manages the development and execution of cross-marketing campaigns for Franchise & NBCU Symphony Initiatives across UDX consumer touchpoints
• Strategically plan tactics and campaigns to maximize the value of Franchise & Symphony initiatives using both existing and innovative / experiential channels
• Partner with UDX cross-divisional teams including Revenue Operations, Entertainment, Park Operations, Global Brand & Commercial & other divisions to execute activations & integrations to UDX high-standards 
• Build & maintain strong relationships with key internal & external partners while supporting the development and execution of partnership programs
• Create and share cross-divisional presentations and communication to internal & external teams
• Manage/support in-park and on-site signage, product placement, experiential events, research, and other non-traditional marketing tactics
• Develop & maintain reports, post-campaign recaps, weekly status reports and content calendars 
• Assist in the execution of long-term global franchise strategies for the NBCUniversal portfolio
• Evangelize brand strategy and guidelines among cross-functional internal teams 
• Represent UDX opportunities and drive franchise coordination across key cross-company businesses 
• Serve as a champion for best-in-class culture with an emphasis on collaboration, innovation and inclusion
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training and team member involvement activities.
• Perform other duties as assigned.
• Manage project and program timelines with acute attention to detail.
• Work closely with the business teams across UDX to understand their needs and help find partner solutions.
• Create strategic and cohesive presentations and related communication documents.
• Account Management, Project Management, Research, Writing, Sales and Marketing, Strategic Planning, Budgeting, Microsoft Office

Salary range: $75,000 - $90,000

Qualifications

• 4+ years of partnership management, marketing or Franchise Strategy (internship experience will be considered)
• High degree of professionalism and respect for confidential information
• Strong proficiency in PowerPoint/Keynote, Word and Excel
• Comfortable adapting to change in a continuously evolving environment.
• Detail-oriented, organized, good follow through, able to manage multiple projects simultaneously, time management, solution-oriented and resourceful.
• Strong written, verbal & listening skills required.
• Ability to handle multiple tasks and projects at a time
• High degree of professionalism and respect for confidential information
• Creative thinker with the ability to retain details and anticipate project needs
• Ability to work a flexible schedule across multiple time zones as well as nights and weekends, etc., as needed

EDUCATION:

• Bachelor’s degree from a four-year college or university is required, majors in Marketing, Business Administration, Communications, or other related field preferred, or equivalent combination of education and experience.

ADDITIONAL REQUIREMENTS:

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week.

• Consistent attendance is a job requirement.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.