Analyst, Digital Inventory

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

As an Analyst, Digital Inventory, you will be part of a team responsible for planning & yield management, forecasting & analyzing inventory and optimizing campaigns across a diverse set of video and display products across our premium NBC Universal Digital suite - including iconic brands such as Peacock, NBC Network, Bravo & Telemundo – as well as Versant’s best-in-class cable channels (USA, Syfy, E!, Oxygen, CNBC and MS Now). 

You will determine inventory levels and usage patterns, as they work hand in hand with the National Sales Planning team in allocating inventory within a fast-paced environment. We are looking for a strong critical thinker, who is detail-oriented, proficient in Excel, and motivated to work in this ever-changing digital landscape.

Responsibilities:

• Forecasting and allocating Video and Display advertising inventory for NBCU/Versant Digital Portfolio across all platforms using several tools, including ad server forecasting (FreeWheel & Google Ad Manager) and internal forecasting tools
• Collaborate with National Sales Planners on inventory avails with final sign off on media plans, across various deal and targeting types, such as Demo Guaranteed, Advanced Audience, contextual and AI-driven targeting
• Review & approve insertion orders and modifications through order management system and effectively communicate any discrepancies or needed edits with Planning team
• Execute data-focused/audience-driven requests and support our Programmatic Guaranteed business
• Focus on understanding technology, ad servers, data & reporting tools/analytics needed for day-to-day tasks
• Responsible for keeping current processes documented and accurate
• Liaise with numerous internal departments such as: Planning, Sales, Operations, Distribution, Product Planning, Technology, Research, Data Insights and Marketing

Additional Responsibilities:

• Assist with training/presentations for Inventory and Planning groups
• QA and maintain inventory tools and systems
• Assist management, colleagues and other teams with risk, inventory analysis, site pacing, and Ad Hoc reports as needed
• Work with Ops and Planning to optimize yield & provide input and solutions to address campaigns at risk
• Maintain forecasting and reporting tools to allow Sales & Planning to provide superior customer service
• Along with team and management, analyze and understand inventory levers and patterns to refine Excel-based methodologies for forecasting all types of ad inventory

Qualifications

• Bachelor’s Degree or equivalent experience
• Minimum one (1+) year online media experience including internship experience; Ad Operations, Digital Inventory Management background strongly desired
• Proficiency with MS Office; particularly MS Excel (including pivot tables – role is Excel heavy).
• Knowledge of financial and operational principles specifically related to digital ad sales

Eligibility Requirements:

• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
• Must be willing to work in New York, NY
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics:

• Knowledge of the digital media business, especially video advertising
• Ad Serving software (Freewheel, GAM, Operative-1) and tracking knowledge a plus
• Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, page views, visits, demo comps, etc
• Ability to perform independently and proactively while working in a team environment
• Highly organized with strong attention to detail
• Solid interpersonal and communication skills/team oriented
• Ability to effectively communicate and interact with all levels in the organization, both written and verbally
• Strong analytical thinking paired with creative problem-solving abilities
• Embraces change and proven ability to thrive in a dynamic, fast evolving environment
• Passion for digital advertising; high energy and teamwork mentality
• Self-motivated and resourceful

Additional Requirements: 

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $70,000 - $75,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.