Product Marketing Analyst, Consumer Acquisition & Engagement (CA&E)

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Product Marketing Analyst, Consumer Acquisition & Engagement (CA&E)

Job Overview:
The Product Marketing Analyst will play a critical role within the Consumer Acquisition & Engagement (CA&E) team, supporting the commercialization and scaling of Marketing Services and related solutions in Brazil. Acting as a bridge between product, commercial, marketing and delivery teams, this role ensures that global, regional and local strategies are effectively translated into strong local go‑to‑market execution.

The ideal candidate combines analytical skills, strong stakeholder management and seeks excellence to help accelerate growth and deliver meaningful value to Mastercard clients and internal teams.

Role:
The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions designed to address dynamic market and client needs in the Brazilian payments industry. We are looking for a Specialist - Product Marketing to support the commercialization and scaling of Marketing Services through related products and solutions in Brazil, acting as a key bridge between product teams, commercial teams, and local stakeholders.

The Product Marketing role is responsible for connecting the product to the market. This role ensures that the right customers understand the product’s value, why it matters to them, and why it wins versus alternatives. Product Marketing translates product strategy into compelling positioning, messaging, and go‑to‑market execution that drives adoption, revenue, and customer success.

This role will be responsible for driving go-to-market execution, shaping sales narratives, managing performance tracking, and ensuring operational excellence across commercialization initiatives, while proactively identifying opportunities for scalability and continuous improvement.

The Analyst (Specialist) will operate with a hands-on, problem-solving mindset, combining analytical rigor with strong stakeholder management to translate global, regional and local strategies into impactful local execution through Marketing Services.

Key Responsibilities:
• Drive local Marketing Services business and contribute to the localization of go‑to‑market strategies.
• Own the end‑to‑end local commercialization cycle, including adaptation, evolution and governance of sales enablers such as sales decks, value proposition, pricing and sales narratives.
• Bring product strategies into scalable local solutions, ensuring strong alignment with market needs, commercial priorities and Mastercard objectives.
• Act as a key cross‑functional connector across Marketing, Products teams, and Marketing Services team to enable efficient project sales and execution.
• Support productization and scaling of new local solutions that can innovate and contribute to business growth.
• Conduct product opportunity assessments and contribute to business cases for new initiatives, pilots and product enhancements.
• Monitor execution quality of projects involving Marketing Services products, proactively identifying risks, dependencies and optimization opportunities, while supporting the Marketing Services team to succeed.

Product Positioning & Messaging:
• Define clear, differentiated product positioning and value propositions for target customer segments.
• Develop and maintain core messaging, narratives, and use cases that resonate with customer needs and pain points.
• Ensure consistent messaging across all customer touchpoints (website, sales, campaigns, content).

Go‑to‑Market (GTM):
• Develop go‑to‑market strategies for new product launches, feature releases, and enhancements.
• Partner with Product Management to translate roadmap priorities into launch plans and market-ready stories.
• Coordinate cross‑functional execution across Product, Sales, Marketing, Customer Success, and Enablement.

Customer & Market Insight:
• Develop deep understanding of customers, buyers, and users, including jobs‑to‑be‑done and decision drivers.
• Conduct and synthesize market research, customer interviews, and feedback loops.
• Monitor competitive landscape, including positioning, pricing, strengths, and weaknesses.

Sales & Partner Enablement:
• Create and maintain sales enablement assets (pitch decks, one‑pagers, battlecards, FAQs).
• Enable Sales teams to confidently articulate value, handle objections, and win competitive deals.
• Support strategic deals and customer conversations when deeper product storytelling is needed.

Launch & Adoption Measurement:
• Define success metrics for launches (adoption, pipeline impact, revenue influence).
• Analyze performance post‑launch and iterate on messaging, targeting, and enablement.
• Continuously refine positioning based on market response and product evolution.

About you:
• Strong analytical mindset, with the ability to transform data and information into insights and recommendations.
• Highly organized, with proven ability to manage multiple initiatives simultaneously.
• Excellent interpersonal, written and verbal communication skills, comfortable engaging with diverse stakeholders.
• Business-oriented mindset, with a clear understanding of commercial dynamics, marketing project delivery and client needs and ability to connect business, product and client needs into efficient storytelling.
• Strong ownership attitude, with the ability to operate autonomously while collaborating effectively with the team.
• Skilled in reporting on risks, issues, progress and timelines with clear analysis and proposed solutions.
• Naturally curious, proactive, and motivated to continuously improve processes.

Success looks like:
• Customers clearly understand why the product matters and why it wins.
• Sales teams feel confident and enabled to sell the product effectively.
• Product launches are well‑orchestrated and drive measurable impact.
• Product and marketing strategies are grounded in real customer and market insight.

Qualifications:
• Bachelor’s degree in Marketing, Business, Administration, Engineering or related fields.
• 4+ years of relevant professional experience; experience in financial services, payments or financial institutions is a strong plus.
• Experience in product commercialization, product management, product marketing, project management or marketing services is desirable.
• Experience in data analysis and reporting tools (e.g., Excel, PowerPoint, dashboards).
• Fluent in Portuguese and English. Spanish is a plus.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.