Director, Product Merchant Lead Indonesia

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Product Merchant Lead Indonesia

All About Us

The Services team is a key differentiator for Mastercard, providing that help our customers grow. This team is responsible for end-to-end solutions for a diverse global customer base. We combine traditional management consulting with our rich data assets and in-house technology to provide our clients with powerful strategic insights and recommendations. Cantered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, test-and-learn business experimentation, and data-driven information and risk management services. While specializing in the payments industry, Mastercard Services also works closely with major retailers, airlines, and other enterprises, leveraging data and insights garnered from within and beyond its network.
Consumer Acquisition & Engagement (CA&E) is part of Mastercard services suites of capability and responsible for driving new customer acquisition, deepening customer relationship and engagement. As this team plays an important role in delivering growth, revenue and differentiation for the Company. One of key aspect of the deliverables is to manage personalised offer programs ensuring overall delivery and constant improvement of the program. In order to achieve these objectives, we are expanding our CA&E team in SEA

About the Role
Make an Impact as Market Merchant Lead for the Mastercard Offers Network rollout in Indonesia. Mastercard Offers Network is one of the strategic initiative to develop a new value-added services initiative designed to deliver measurable growth and profitability for the partner participating and contributing to the initiative. Leveraging Mastercard’s global network, AI-powered capabilities, and data-enabled technology solutions, the program drives efficient, targeted, and high-impact consumer engagement.
As a senior leader, you will define and execute the merchant partnership strategy for the market. You will be responsible for onboarding, managing, and scaling a high-quality merchant partner ecosystem that participates in Mastercard’s offer programs. This role requires the blend of strategic growth plan, complex partnership management, commercial negotiation, and hands-on execution.
You will work closely with multiple internal and external stakeholders including regional product teams, solution engineers, implementation, legal, customer service, operations, marketing, and sales. The ideal candidate brings a strong growth mindset, deep experience in merchant partnerships as well as understanding of payments, and the ability to independently drive execution while delivering measurable commercial outcomes.
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The Role
The responsibilities of the role include the following:
• Lead the merchant onboarding strategy for market, driving growth in high-quality merchant offers partnerships across priority sectors (e.g., Retail, Airlines, Dining, Entertainment etc.).
• Scale strategic merchant partners leveraging Mastercard’s existing relationship ensuring we deliver incremental value to merchant and strengthens the partnership further.
• Develop and execute a Commerce Media strategy for future growth including sourcing, and scaling advertiser-funded content across the publisher ecosystem, creating high-impact, data-driven campaigns that align advertiser objectives and publisher and deliver the desired outcome
• Structure, negotiate, and manage complex partnership terms ensuring strong commercial outcomes and long-term strategic alignment.
• Serve as the primary point of contact and trusted advisor for strategic merchants to build and nurture executive-level merchant relationships.
• Support the execution of merchant-funded offers ecosystem, collaborating closely with Mastercard Offer Program lead to deliver compelling, best-in-class offers that drive acquisition, engagement, and retention for merchants.
• Develop governance and engagement frameworks, implementing processes that enable consistent merchant partnership model.
• Create and operate structured governance models with merchant partners through regular cadence (QBRs), performance tracking (activation rates, conversion, engagement, and ROI etc), and opportunity area.
• Collaborate cross-functionally with Product and Operations teams to improve onboarding journeys, relay merchant feedback, and optimise campaign execution.
• Partner with Sales, Account Management, and Country leadership to align on go-to-market priorities, market readiness, and revenue delivery plans.
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All About You
• Experience in strategic merchant partnership business development, or and understanding of payments, or the broader technology ecosystem.
• Proven track record of initiating and scaling merchant or distribution partnerships.
• Strong commercial acumen and negotiating complex agreements spanning commercial models.
• Deep understanding of the market dynamics, with the ability to tailor partnership strategies to local contexts.
• Experience in financial services loyalty programs, or merchant-funded offer ecosystems is strongly preferred.
• Strong leadership capabilities with the ability to influence senior stakeholders internally and externally.
• Analytical mindset with the ability to interpret performance metrics and offers using data-driven insights.
• Excellent communication, relationship-building, and stakeholder management skills across diverse cultures.
• Proven ability to establish collaborative working relationships and drive business objectives across cross-functional teams.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.