Director of B2B Marketing for Industry Verticals

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director of B2B Marketing for Industry Verticals

Mastercard is building a world where corporate payments are faster, smarter, and more secure. By delivering scalable payment solutions through our global network and partner ecosystem, we enable financial institutions to accelerate their commercial portfolios and make business payments effortless. The Director of B2B Marketing for Industry Verticals is a seasoned leader responsible for shaping and executing marketing strategies that accelerate Mastercard’s brand awareness and business outcomes in priority corporate verticals, such as B2B travel.

The ideal candidate brings experience in marketing strategy, audience development and performance management. Reporting into the VP for Corporate Solutions & Industry Verticals, the Director partners closely with Product, Strategy, Commercialization, Sales Enablement, Business Development and the broader Marketing & Communications organization to ensure Mastercard’s differentiated value in key customer segments is delivered across geographies and through direct, network, embedded and partner go-to-market channels. This requires strong communication skills, a curiosity and aptitude to learn new industries, and a strong desire to build trust-based relationships that enable fast decision-making in a dynamic environment.
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Key Responsibilities

Strategic Audience-Driven Marketing
• Develop and execute audience-focused, data-driven marketing strategies that support Mastercard’s ambitious commercial payments growth ambitions, with a special emphasis on high-growth verticals.
• Champion a unified, industry- and customer-centered value story, ensuring consistent messaging and storytelling across products, channels, and functions.
• Drive awareness and engagement for the portfolio by partnering with other marketing functions to execute a concerted multi-channel marketing plan, focusing on C-suite decision makers and user personas. This includes the development of a robust content strategy (white papers, social media, etc.) and convening strategy (including hosted and sponsored events).
• Activate demand by working with team members to improve conversion within existing funnels and opening new routes to revenue through partner and network motions.
• Leverage partner marketing opportunities to extend Mastercard’s credibility, reach and impact.
• Lead and direct a small team of product marketers in establishing the foundational marketing strategy that includes audience definition, value positioning, campaign design, and product prioritization, ensuring industry vertical marketing focus aligns to growth opportunities.

Market Expertise & Influence
• Serve as the expert on buyer personas, competitive landscape, and strategic go-to-market motions for high-growth verticals such as B2B travel, including building use-case narratives, and helping drive the portfolio’s focus on enabling a complex, highly fragmented B2B digital payments ecosystem.
• Influence cross-functional teams and regional leaders to rally around one consistent strategy and aligned execution.

Performance Management & Measurement Evolution
• Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations to drive industry growth.
• Develop and implement measurement frameworks that align marketing impact with revenue mechanics, including tracking influence and behavior change across network, channel, and embedded revenue models.
• Lead recurring business reviews for the Vertical Solutions portfolio, offering a holistic view of marketing impact and sales enablement.

Collaboration & Cross-Functional Alignment
• Act as the central liaison for vertical-specific marketing plans, building strong collaborative relationships across Communications, Product, Sales, Partner, Brand and Marketing Operations teams.
• Partner across Marketing and Communications teams to drive priority enterprise activations across the globe.
• Partner across global and regional teams to develop standardized sales enablement tools and training programs.
• Collaborate with channel partners to turn them into true advocates, maximizing surround sound impact with media and at key events.

Requirements
• Experience in B2B Product Marketing and go-to-market roles, ideally with knowledge of corporate payments.
• Knowledge of the B2B Travel space is a plus.
• Proven success in large, complex matrix organizations and high-growth, customer-centric teams.
• Deep understanding of B2B positioning, demand generation, and funnel management.
• Experience managing and/or co-owning product/portfolio P&L in a growth business.
• Demonstrated team leadership, building high-performing teams.
• Exceptional communication, collaboration, and stakeholder management skills.
• Ability to prioritize and manage multiple projects in a fast-paced environment.

Preferred Qualifications
• Experience in B2B, technology, payments / financial services, SaaS, or global enterprise environments.
• Background in performance marketing, product marketing, or revenue operations.
• Experience partnering with major account sales teams.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.