Product Marketing Manager, Premium Growth

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role will be based in San Francisco Bay Area or NYC. 

We’re looking for an exemplary Product Marketer to lead growth experimentation for the LinkedIn Premium subscription business. 

As a Growth Product Marketing Manager, you will play a critical role in driving growth for the Premium subscription portfolio - across offerings for SMBs and Consumers. You’ll have the opportunity to shape the subscription acquisition and retention funnel across marketing channels and product touchpoints to deliver the right message, with the right offer, to the right customer at the right time. You’ll collaborate with cross-functional stakeholders to ensure the customer journey is consistent, and help customers understand how LinkedIn Premium’s experiences can help them achieve their goals. You have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy through to detailed execution and performance measurement.

Responsibilities

• Identify and prioritize opportunities to grow the Premium subscription business through subscriber acquisition and retention
• Deeply understand target audience segments - across SMBs and Consumers - and their lifecycle experience including consideration, conversion, onboarding
• Collaborate with product management, engineering, design, and marketing teams to optimize upsell, sign up, and onboarding flows for the best possible subscriber experience
• Rigorously test and optimize copy, creative, and messaging to drive business growth via new subscriber acquisition and retention, in marketing channels and in-product surfaces 
• Build and maintain a backlog of hypothesis-driven growth experiments across web and mobile platforms
• Collaborate with data science and marketing analytics teams on targeting, segmentation, reporting, and ad hoc analysis to ensure world-class experimentation design, driving business outcomes and informing future experiments 

Qualifications

Basic Qualifications: 

• 5+ years of experience in product marketing, growth marketing, consulting, or related field
• Track record of designing, executing, and iterating A/B tests; analyzing and translating data into business impact and customer insights; and communicating learnings broadly to inform business strategy 
• BA/BS degree in Marketing, Business, Economics, Communications or a related field, or equivalent experience

Preferred Qualifications:

• Experience leveraging AI/LLM-powered tools and workflows to improve member experience and inform decision-making (e.g., AI-assisted insights generation, prototyping).
• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Strong attention to and command of detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
• Great collaboration skills to connect with wide set of cross-functional teams (product management, design, and data science teams); experience building new connections quickly and working together to craft a more fully realized answer
• Demonstrated experience operating proactively in ambiguity, self-starter who can manage through open-ended situations in a fast-paced startup environment 
• Excellent communications skills; able to distill complex concepts into clear and concise language for senior-level management and various stakeholders

Suggested Skills:

• Marketing
• Growth experimentation
• Communication
• Collaboration
• Data analysis

LinkedIn is committed to fair and equitable compensation practices.  The pay range for this role is $100,000 to $156,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

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• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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