Senior Demand Generation Manager, Lead Gen - LinkedIn Marketing Solutions

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role is based in the San Francisco Bay Area. 

We are seeking an experienced Growth Marketing Program Manager to lead complex, cross‑functional acquisition programs that unlock higher‑value growth for the business at scale. This role owns end‑to‑end program strategy and execution—setting direction, aligning teams and systems, and driving measurable impact across the Growth Marketing and Sales ecosystem. 

As a Senior Demand Generation Marketing Manager, you will be instrumental in developing and continuously optimizing a robust lead generation strategy to accelerate high growth for the business. This includes crafting compelling marketing campaigns and rigorously testing performance across critical channels—LinkedIn ads, email, and web. You will manage demand strategy across targeting, campaign execution, and narrative strategy and analyze conversion metrics to hit revenue targets. This highly cross-functional position requires close partnership with Growth Marketing, Sales, GTM Ops, Marketing Ops, Content Marketing, Product Marketing, Product, and other internal or agency teams.

We are looking for an experienced growth marketer who has built and operated a portfolio of ABM‑driven, high‑touch acquisition programs—owning significant revenue goals, designing strategic motions that support regional sales teams, and going deep where needed to optimize performance at all stages of the funnel. A proven ability to lead through influence and drive alignment across cross‑functional partners is essential.

Responsibilities:

• Own and operate higher‑value acquisition lead generation program end‑to‑end, translating business and revenue priorities into clear strategy, execution plans, and measurable outcomes.
• Lead cross‑functional work across operations, finance, sales, and marketing teams, distilling strategy and insights into the right level of context to drive alignment and action.
• Leverage Artificial Intelligence tools to enhance operational efficiency and drive measurable, real lift in program and campaign performance.
• Design and incorporate ABM-centric strategies that engage buying committees within named accounts, enabling sales teams to drive coordinated, high‑touch engagement
• Own program‑level performance and insights, synthesizing engagement, lead quality, conversion, and downstream revenue signals into clear recommendations and actions.
• Communicate program strategy, performance, and impact through concise, executive‑ready updates that inform decisions and influence stakeholders.
• Communicate strategy, insights, updates, and results to stakeholders and leadership.

Qualifications

Basic Qualifications:

• BA/BS degree in marketing, business, or a related field; or equivalent work experience.
• 7+ years experience in growth marketing. 

Preferred Qualifications:

• Proven ability to set and own a roadmap, driving strategy to execution.
• ABM experience designing 1:few, 1:1, and 1:many customized approaches to activate named accounts.
• Creative marketer with a passion for understanding the audience and designing programs that inspire action.
• Exceptional interpersonal, communication (oral and written), and presentation skills.
• Experience analyzing data to generate actionable insights and program improvements, driving innovation, and conducting A/B tests to enhance performance.
• Ability to prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results.
• Experience collaborating across time zones to develop global strategies.
• Strong ability to collaborate, build deep relationships with colleagues, and influence functional teams to achieve goals.
• Experience working with Sales teams. Direct Sales experience or prior roles working closely with Sales leadership is a plus.

Suggested Skills:

• Cross-functional Collaboration
• Strong Business Acumen
• Stakeholder Management

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice and Compliance Posters for Job Candidates 

Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.