Product Marketing Manager - B2C

Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners.

The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world's most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.

We are looking for a creative and data-driven Product Marketing Manager - B2C to own the go-to-market strategy and growth lifecycle for Facetune, our cutting-edge AI-powered creative app. In this role, you will act as the voice of our users—from casual selfie-editors to professional content creators. You will sit at the intersection of Product, Growth, and Brand to turn advanced AI photo/video editing features into engaging, viral, and high-converting user experiences.

What you will be doing

• Consumer Insights & Trends: Conduct customer, market, and competitive research across mobile apps, web products, and emerging AI experiences to identify user needs, market opportunities, and strategic product insights.
• Product Strategy: Identify gaps in the market, emerging customer needs, and competitive opportunities to influence feature prioritization and product direction.
• Feature Go-To-Market (GTM): Develop and execute end-to-end launch strategies for new features, including positioning, messaging, launch planning, stakeholder alignment, and marketing coordination.
• Positioning & Messaging: Develop compelling positioning, messaging frameworks, value propositions, and customer-facing copy that communicate product value in a fun, engaging, and relatable way.
• Marketing Strategy & Briefs: Create strategic PMM briefs outlining target audiences, messaging, launch strategy, creative direction, and business objectives to guide cross-functional execution.
• Cross-functional Collaboration: Work closely with Product, Design, Research, Analytics, and Marketing teams throughout the product lifecycle to align on product strategy, launches, and customer communication.

Your skills and experience

• Experience: 2+ years of Product Marketing experience, specifically managing B2C mobile apps with subscription-based business models, and 4–6 years of overall experience in Product, Marketing, or related roles.
• Analytical Mindset: Leverage product analytics, customer insights, experimentation results to evaluate opportunities, measure impact, and inform strategic decisions.
• Agility: Thrives in a fast-paced environment where you can test an idea, look at data, and pivot within days.

Preferred Qualifications (Bonus)

• Experience using AI tools such as Claude, ChatGPT, Cursor/Code, Cowork, Claude Design, or similar platforms to improve research, content creation, workflows, and collaboration.
• Strong curiosity about emerging AI products, consumer technology, and digital creativity trends.

Why Join Us:

We’re here to push the boundaries of what’s possible with AI and video - not for the buzz, but for the craft, the challenge, and the chance to make something genuinely new.

We believe in an environment where people are encouraged to think, create and explore. Real impact happens when people are empowered to experiment, evolve, and elevate together.

At Lightricks, every breakthrough starts with great people and a collaborative mindset. If you're looking for a place that combines deep tech, creative energy, and zero buzzword culture, you might be in the right place.

We got you covered!

We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use.

We offer Car-to-go subscriptions and run daily door-to-door shuttles from several locations in central Israel, plus free parking and train-station pickups.

We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries.