Head of Growth Marketing

We’re looking for a Head of Growth Marketing who can help us continue to grow our family three finance top-100 ranked apps, leading our performance marketing and creative teams. You’ll be responsible for growing our acquisition volume with strict CAC/ROAS goals. Kikoff financial products have already helped millions of customers improve their credit scores and access their paycheck early; and with your help we can improve the financial lives of millions more. 

This is a full-time position in our San Francisco HQ with benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers.

What you’ll do: 

• Directly responsible for our marketing budget and growing the number of users who join our program while keeping constant or improving our CAC/ROAS
• Lead, mentor and grow the performance marketing and creative teams
• Stand up new distribution channels and strategies beyond paid media including organic growth and b2b2c  
• Work cross-functionally to bring campaigns and results to life: working with designers, copywriters, product team, data analysts, and more.
• Lead the team through various stages of marketing maturity for a mix of apps through launching and cracking new products and markets as well as growing acquisition for our mature products and programs

What will help make you successful:

• 15+ years of a proven track record of driving towards new user acquisition growth goals under set CAC/ROAS or volume targets, timelines and budgets at scale.
• 5+ years as a proven people leader able to guide, influence and motivate teams and organizations with a track record of managing performance and driving towards measurable goals and outcomes.
• Deep knowledge of paid media, measurement, and performance marketing channels such as Facebook, TikTok, Google ads, mobile DSPs, TV, direct mail and more.
• Mastery of hypothesis driven A/B, MVT and incrementality testing with the ability to lead a team through analyzing test result data to tease out learnings and insights to inform future testing.
• Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward.
• Self-starter with a move-fast bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
• Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
• Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation.
• Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus.
• SQL proficient to be able to pull your own data and cross-validate results.