Demand Generation Manager

The Demand Generation Manager, EMEA supports the planning and execution of integrated, multi-channel campaigns that drive measurable pipeline across Kaseya’s EMEA customer segments. Based in Munich, Germany, this role focuses on executing demand generation programs across digital channels, supporting the full process from audience targeting and campaign setup through to lead capture, qualification, and sales handoff.

Working closely with the Director, Marketing EMEA, Segment Leads, Data and Analytics teams, and sales development teams, the role is responsible for helping deliver qualified leads and pipeline while continuously improving campaign performance and cost-per-lead efficiency.

Native German speaker with full professional proficiency in English (required)

Key Responsibilities

• Support the execution of the EMEA demand generation plan, including campaign calendar coordination, channel execution, and tracking MQL performance across markets

• Execute paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication channels to generate qualified leads and pipeline

• Manage campaign setup and lead capture processes including landing page coordination, form optimisation, and alignment with lead scoring and sales handoff processes

• Work with intent data platforms and internal data teams to identify target accounts and support campaign targeting

• Monitor campaign performance and collaborate with the Data and Analytics team to track CPL, MQL volume and quality, pipeline contribution, and channel ROI

• Coordinate with external agencies, media partners, and freelancers to ensure campaigns are delivered on time and meet agreed performance standards

• Work closely with Segment Leads and Campaign Managers to ensure campaigns align with target audiences and commercial priorities

• Support account-based marketing initiatives by assisting with target account lists, digital campaign setup, and coordination with sales development teams

• Contribute to post-campaign analysis and optimisation, identifying improvements and applying insights to future campaigns

What You'll Bring

• 3+ years of experience in B2B demand generation, digital marketing, or growth marketing within the IT, software, or technology sector

• Understanding of the IT landscape and how technology buyers evaluate solutions across areas such as IT management, cybersecurity, cloud, or SaaS

• Hands-on experience supporting or executing multi-channel campaigns with a focus on lead generation and pipeline contribution

• Practical experience with core demand generation channels including LinkedIn Ads, Google Ads, email marketing, and content syndication

• Familiarity with marketing automation platforms and CRM systems used for lead management and campaign tracking

• Analytical mindset with the ability to review campaign data, identify optimisation opportunities, and communicate insights clearly

• Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously

• Experience working with agencies or media partners is beneficial