Digital Channels Experience - Product Manager

• Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap and Develops a product strategy and product vision that delivers value to customers
• Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability and Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
• Drive product discovery through customer research, stakeholder input, usability testing, and market/competitive insights and Own the homepage product strategy and roadmap aligned to customer journeys, business priorities, and digital channel goals. 
• Translate insights into outcomes by defining clear problem statements, success metrics (KPIs), and measurable goals (OKRs).
• Lead cross-functional execution with design and engineering partners to deliver enhancements, experiments, and new capabilities.
• Prioritize work effectively using data, customer impact, risk/compliance considerations, technical effort, and business value.
• Manage the product backlog including epics, user stories, acceptance criteria, and release planning; ensure timely delivery.
• Optimize performance and engagement via analytics, experimentation (A/B tests), personalization approaches, and iterative improvements.
• Champion user-centric design ensuring accessibility, clarity, and consistency with brand and channel standards.
• Establish operating rhythms (standups, refinement, sprint planning, reviews) and communicate status, tradeoffs, and decisions.
• Partner with stakeholders across lines of business, content, legal/risk, Ads-Frameworks and technology to align priorities and approvals and Monitor and respond to trends in customer behavior and market dynamics to keep the homepage relevant and effective.

Required qualifications, capabilities, and skills

• 5+ years of experience or equivalent expertise in product management in digital products, web experiences, or customer-facing platforms. or a relevant domain area
• Advanced knowledge of the product development life cycle, design, and data analytics
• Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
•  Proven ability to define and execute product strategy while also driving day-to-day delivery with agile teams.
• Strong analytical skills with experience using data to make decisions (funnels, engagement metrics, segmentation, experiment analysis).
• Demonstrated success influencing cross-functional teams and senior stakeholders without direct authority.
• Experience writing clear product requirements, user stories, and acceptance criteria.
• Excellent communication skills able to simplify complex topics and align teams around outcomes.
• Strong customer experience mindset with a track record of delivering intuitive, high-quality user experiences.

• Demonstrated prior experience working in a highly matrixed, complex organization
• Experience owning a high-traffic homepage, landing-page ecosystem, or personalized content module strategy.
• Familiarity with experimentation platforms, personalization and content management systems (CMS).
• Knowledge of accessibility standards (e.g., WCAG) and inclusive design best practices.

• Experience working in regulated environments with risk, legal, compliance, and controls partners.