AI Strategy Lead-Vice President-Channel Strategy and Optimization

Performance Marketing, Operations & Transformation (PMOT) serves multiple stakeholders and diverse business goals across the Chase business. Guided by our overarching brand strategy and business partners’ objectives, we lead owned channel strategy & innovation, enablement & execution, and investment optimization to drive our shared performance goals.

Job Summary:

As an AI Strategy Lead- Vice President on the Channel Strategy & Optimization (CSO) team, you will identify, develop, support, and lead high-impact AI use cases that will transform the foundational processes and analytics that support our remit.  This role partners closely with the channel leads within the CSO team, our Data & Analytics (D&A), Product and Controls to integrate AI solutions into our broader body of work.  You should have a proven track record of using technology/AI to innovate, a passion for digital marketing strategy, an analytical mindset and exceptional partnership abilities.

 

Job Responsibilities:

• Identify, develop, prioritize, and lead high-impact AI use cases for Channel Strategy & Optimization, ensuring alignment with broader Marketing Transformation objectives

• Manage pilot projects to test and validate AI applications across CSO team. Gather, and consolidate feedback to drive continuous improvement and scaling of successful solutions

• Establish clear metrics and frameworks to measure the ROI and effectiveness of AI initiatives

• Provide guidance and support to CSO channel teams in the onboarding of the AI solutions, partnering with them to ensure all requirements for efficiency, efficacy and output are met

• Partner with other PMOT teams, Data & Analytics, Marketing Product, and Controls to integrate AI solutions seamlessly into CSO’s and supporting processes and platforms

• Document and disseminate best practices, key learnings, and success stories to accelerate AI adoption and foster a culture of innovation across the organization

• Develop, test, and refine text-based prompts for LLMs and other generative AI tools to ensure AI models produce high-quality, accurate and relevant content. Monitor and analyze AI output, making data-driven adjustments to improve the prompt generation process and overall system performance

• Build and maintain an internal library of successful prompts and syntax guidelines for consistent and organized use

• Stay current with the latest advancements in AI, ML and natural language processing to incorporate new techniques and best practices

   

 

Required qualifications, capabilities, and skills 

• Bachelor’s degree required in Marketing, Business, Computer Science, or related disciplines

• 5+ years in Marketing, AI Innovation, or platform leadership roles

• Experience with AI platforms, data analytics, and project management

• Strong understanding of AI concepts, tools, and their application in Marketing

• Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.

•       Proven ability to prioritize and manage multiple projects effectively

   

•       Demonstrated understanding of marketing strategy, process and analytics

 

Preferred qualifications, capabilities, and skills 

• Advanced degree preferred

• Experience leading AI or technology-driven innovation projects at scale, preferably in a Financial Services or Marketing context

• Demonstrated ability to measure and articulate business impact of technology initiatives

• Excellent communication, facilitation, and stakeholder management skills

• Experience collaborating with cross-functional teams and external partners

• Strategic thinker with a results-driven approach and passion for innovation and continuous learning