Process Management Executive Director, Consumer Bank Marketing

Serve as the first line of defense leader owning operational oversight, governance, and compliance readiness across day-to-day marketing execution and the marketing tool ecosystem. Help strengthen the control environment through data-driven monitoring, disciplined procedures, and change governance, partnering closely with Compliance, Legal, Risk & Controls, Technology, and Internal Audit.

As an Executive Director within Consumer Bank Marketing, you will own the departmental operational oversight and governance, including the controls and compliance readiness agenda across day-to-day marketing execution and the marketing tool ecosystem. You will serve as the Marketing first line of defense leader—strengthening the control environment through data-driven monitoring, disciplined procedures, effective change governance, and strong partnership with Compliance, Legal, Risk and Controls, Technology, and Internal Audit

Job Responsibilities

• Build and sustain a scalable control framework across channels and campaigns; lead deep dives and targeted risk assessments across end-to-end workflows (intake → targeting → content → approvals → deployment → measurement); assess incidents, perform root cause analysis, and drive sustainable remediation; and ensure preventive and detective controls are appropriately designed and operating effectively.
• Partner with Compliance/Legal to support adherence to marketing and communications requirements (e.g., approvals governance, documentation/evidence, record retention, privacy/data use, complaints); own and maintain Marketing policies, procedures, standards, and playbooks embedded into execution.
• Coordinate audit, compliance reviews, and regulatory engagements for Marketing (walkthroughs, evidence gathering, responses); manage findings and action plans to closure with clear governance, escalation, and senior reporting.
• Establish control testing and monitoring routines; develop standardized control metrics and executive-ready reporting; leverage analytics tools (e.g., Tableau, Adtrax, or similar) to identify trends and drive process/control improvements.
• Provide governance for the marketing tool stack, including access/entitlements hygiene, cybersecurity and data-use alignment, SOPs, and operational monitoring; lead tool development and enhancement leveraging AI applications to strengthen controls, streamline workflows, and improve reporting/insights; and drive automation and continuous improvement in partnership with Technology and cross-functional stakeholders.
• Serve as a thought leader and hands-on partner advancing customer engagement and marketing transformation through data-driven insights, tools, and AI—while upholding strong risk and control standards and streamlining operational processes—to deliver more personalized customer experiences, improve the marketer experience, accelerate speed to market, and drive measurable business results. 
• Oversee core operational routines tied to risk and control health (intake/triage, approvals governance, evidence capture, incident tracking, operational reporting); clarify ownership through RACIs, runbooks, and measurable performance standards.

 

Required qualifications, capabilities and skills 

• 10+ years in financial services or related industry with experience in controls, audit, operational risk, compliance, governance, or operational excellence (marketing/digital/platform experience preferred), including proven capability to lead a high performing team across a broad range of diverse work responsibilities.
• Experience supporting marketing in a regulated environment (digital marketing, paid media, email, web/mobile, social, content publishing) and familiarity with key marketing risk areas (content governance, claims substantiation, customer communications controls, privacy/consent, data lineage, vendor/agency oversight, cybersecurity/identity controls).
• Strong knowledge of control frameworks, issue management, and change governance, with excellent stakeholder management and relationships and senior-level communication skills.
• Strong tech literacy with hands-on experience using marketing tools (e.g., Adobe and campaign management platforms, Tableau, Adtrax, Optima or similar) to oversee operational processes that support campaign management—including intake and workflow management, segmentation/targeting execution, approvals and evidence capture, deployment readiness, and performance reporting—using data to strengthen controls and drive process improvements.
• Demonstrated leader who embeds operational awareness and control excellence into everyday execution; builds trust through accountability and high standards; empathetic and collaborative; actively seeks feedback and drives continuous improvement. Change leader who helps align firmwide policy and standards into day-to-day operational processes to ensure compliance with policy balanced against unnecessary bureaucracy.
• Stronger marketing control environment with measurable improvement in control effectiveness, issue reduction, and audit readiness; timely closure of findings; clear, embedded policies/procedures and evidence standards across marketing workflows; data-driven reporting that supports rapid, informed decision-making; streamlined, well-governed marketing operations and tool stack enabling growth without compromising risk standards.
• Leads with a servant-leadership mindset—removing obstacles, coaching and empowering teams, and creating a culture of trust, accountability, and continuous improvement

 

Preferred qualifications, capabilities and skills

• Establishes a disciplined operating cadence for KPI reviews and delivers crisp, executive-ready performance narratives.
• Demonstrates proactive leadership—taking initiative, influencing stakeholders, and consistently driving outcomes.
• Thinks end-to-end and excels at managing multiple high-priority initiatives under tight deadlines.
• Thrives in fast-changing environments, adept at reprioritizing quickly and leading teams through ambiguity and change. 
•  Demonstrates a strong sense of urgency and end-to-end ownership, holding self and team accountable for measurable results
• Ability to translate complex concepts into clear, actionable guidance that accelerates change adoption