Vice President, Product Marketing – Chase Payment Solutions (Canada)

Chase Payment Solutions is seeking a dynamic and strategic Vice President, Product Marketing to lead our product marketing efforts in Canada. In this high-impact leadership role, you will shape go-to-market strategies, drive product adoption, and position Chase as the provider of choice for Canadian businesses seeking payment solutions to help them run, manage and grow their business. You’ll collaborate closely with Product, Sales, Commercialization and Marketing (partner and direct channels) and other cross-functional teams to deliver compelling value propositions, messaging and strategies to fuel business growth.

Job Responsibilities

• Market Insights & Segmentation: Analyze market trends, customer needs, and competitive dynamics to inform product strategy and identify growth opportunities.
  • Partner with the Insights team (surveys, interviews, advisory councils) to quantify needs by segment; synthesize into personas, JTBD, and segmentation frameworks.

• Product Positioning & Messaging: Craft clear, compelling messaging and value propositions tailored to target segments and business industries, including merchants, partners, and internal stakeholders. Produce toolkits and materials for sales and marketing, ensuring all teams are equipped to promote Merchant Services solutions and product offerings. 

  • Adapt positioning and materials for regional needs (regulatory, payment methods, schemes); partner with regional marketing and sales.
  • Own the customer-facing narrative across website product pages and partner landing pages, ensuring clear value propositions. Partner with Digital Growth team on SEO alignment and conversion-focused CTAs.
  • Lead competitive win/loss analysis; translate insights into differentiated messaging, objection handling, and product recommendations
  • Partner with Product, Legal, Compliance, and Risk on claims, disclosures, and approvals; understand payments regulations and standards to ensure compliant messaging.

• Go-to-Market Leadership: Develop go-to-market strategies for new and existing payment solutions for partner and direct channels, ensuring strong market fit and differentiated positioning.

  • Partner with Marketing to inform integrated campaigns with segment insights, positioning, and proof points; ensure message consistency and provide content inputs. Campaign strategy and execution owned by Marketing.
  • Partner with Lifecycle/Customer Marketing on onboarding, activation, cross-sell, and upsell programs to increase product adoption and expansion.
• Cross-Functional Collaboration: Work closely with Product, Sales, Commercialization, and Operations to ensure seamless product launches and ongoing market success.

 

Required Qualifications, Capabilities and Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree a plus.
• 10+ years of product marketing, go-to-market, or related experience, ideally in B2B technology, SaaS, or financial services; Experience launching and scaling products through partner and direct channels; strong narrative and enablement portfolio.
• Proven experience developing clear and compelling value propositions that clearly differentiate our offering and communicate the superiority of our solutions.

• Experience defining segmentation, personas, and buying journeys to enable precise  audience targeting for marketing strategies.

   

• Experience in the payments industry is a plus, but not required—candidates with a passion for technology-driven innovation and customer-centric marketing are encouraged to apply.

   

• Highly strategic and ability to take complex solutions and create clear, benefits-driven messaging that resonates with target audience.

• Solutions-driven, able to manage multiple initiatives simultaneously and thrive under pressure and tight deadlines.

• Excellent written and verbal communication skills, with ability to clearly and succinctly articulate complex information to a diverse audiences.

• Willingness to "roll up your sleeves" and own projects, including managing the details of project execution.

• Ability to build strong cross-functional partnerships through collaboration, including with Sales, downstream resources, and peers.

   

 

Why Join Us?

• Shape the future of payments for Canadian businesses at one of the world’s most respected financial institutions.
• Work with a collaborative, high-performing team that values innovation and impact.
• Competitive compensation, benefits, and career growth opportunities.