Marketing Analytics Vice President Card Data Analytics

Wilmington, DE, United StatesSenior6+ years

Join our Card Data & Analytics Team as a Quant Analytics Vice President and play a pivotal role in shaping the future of our credit card business. This position offers significant career growth, skill development, and the opportunity to drive impactful business decisions through advanced marketing analytics. You’ll collaborate with talented colleagues and contribute to innovative solutions that enhance customer engagement and business performance.

As the Quant Analytics Vice President withing the card data analytics, you will lead the delivery of analytics and insights to inform strategies and drive critical business decisions related to digital marketing, customer journeys, segmentation, and targeting. You will work closely with cross-functional teams, leverage data from large SQL and AWS databases, and communicate findings to stakeholders to translate insights into measurable actions. You will partner across the credit card organization to understand business needs, create solutions, and champion analytics best practices. Your leadership will support long-term data models and facilitate holistic, cross-functional learning, ensuring high data quality and reduced redundancy.

You will have the opportunity to collaborate with analytic and non-analytic groups, influence marketing strategy and investment decisions, and drive the adoption of best practices in data and analytics. This role is ideal for an innovative leader who thrives in a dynamic environment and is passionate about leveraging data to deliver measurable business outcomes.

Job responsibilities

Establish and foster partnerships across the organization to understand marketing objectives and business requirements

Lead the creation and execution of solutions to pull and combine data from multiple sources for customer behavior analytics, campaign measurement, and reporting

Analyze customer journeys, digital engagement, and campaign performance to identify actionable insights

Develop and implement customer segmentation and targeting strategies to optimize marketing effectiveness

Communicate insights to senior leaders via written and oral presentations, influencing marketing strategy and investment decisions

Collaborate with analytic and non-analytic groups to facilitate holistic, cross-functional learning

Champion data and analytics best practices across the marketing organization
Translate business needs into data models supporting long-term marketing solutions
- Facilitate the creation of data models using best practices to ensure high data quality and reduced redundancy
Required qualifications, capabilities, and skills
- Master’s degree in a relevant quantitative field (e.g., Statistics, Economics, Marketing Analytics, Mathematics, Engineering, Computer Science, or related fields)
- 6+ years of industry experience in marketing analytics roles (e.g., digital analytics, campaign measurement, customer insights)
- 6+ years of work experience across a broad range of analytics platforms, languages, and tools (Snowflake, Alteryx, SAS, Tableau, Python, Excel Pivot, etc.); hands-on experience using big data platforms required
- Strong communication skills with the ability to convey complex information in an understandable, compelling, and persuasive manner to business partners
- Innovative thinking capability to help internal clients define marketing problems, create solutions, and execute implementation
- Expert knowledge in quantitative methods for marketing analytics, including customer segmentation, targeting, and digital analytics
Preferred qualifications, capabilities, and skills
- Financial services experience, especially in credit card marketing analytics

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Marketing Analytics Vice President Card Data Analytics

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