Product Manager Senior, Vice President - Customer Segment Deepening

Chase Consumer & Community Banking is transforming how we serve customers by leading with a customer-segment mindset—designing experiences that reflect distinct needs and creating durable growth.  Chase has a significant opportunity to expand relationships with existing and new customers by fulfilling more of their needs at each life stage with Chase’s broad suite of products and solutions (e.g., credit card, investing, auto & home lending).  To advance this effort, we are standing-up a new team responsible for identifying and delivering on opportunities within each customer segment to further deepen customer relationships with more products across lines-of-business. 

As a Product Manager Senior, Vice President within Customer Segment Deepening, you will have a unique opportunity to define strategy and drive measurable results at the intersection of Customer Segment General Managers, cross-LOB partners (e.g., Card, Auto, Wealth), and Channels (e.g., digital, marketing, branch). You will play a central role in aligning stakeholders around shared segment-level priorities and driving progress against common OKRs. You will report to the Head of Customer Segment Deepening and partner closely with each of the Emerging and Core Customer Segment GM teams. This work spans the customer lifecycle—from Youth & Family and Starters through to Elder and each age and affluence segment in between. The role requires exceptional analytical rigor, commercial acumen, the ability to translate insights into clear strategic  direction and then ensure outcomes are delivered from design through execution. As a leader, you will share the passion we have for our team’s cultural values: advocate for the customer, strive for excellence, cultivate trust, set clear expectations and hold yourself and others accountable, and commit to self-growth.

 

Job responsibilities

• Define the segment deepening vision, OKRs, and goals for each Emerging Growth and Core Segments (for each partner LOB and channel), aligning to the overall segment strategy and desired outcomes. 

• Identify and size deepening opportunities by segment (x LOB / channel) using data and insights; translate analysis into clear recommendations and a prioritized roadmap. 

• Define priority opportunities and develop high-level business cases, submitting opportunities into channel intake(s) for delivery and execution.

• Serve as the segment business decision-maker for proposed deepening strategy, ensuring alignment to customer needs, growth, and governance expectations. 

• Monitor progress on segment deepening in aggregate and across channels/tactics, tracking performance against goals, surfacing risks and dependencies, and driving timely decisions/escalations. 

• Partner closely with Segment GMs, Channel Leads, LOB Product, and Design & Delivery teams to ensure deepening priorities are well-scoped, sequenced, and resourced for execution. 

• Coordinate executive-level deliverables and forums to maintain alignment on segment deepening priorities, metrics, and delivery timelines across stakeholders. 

• Example strategic initiatives could include delivering a “path to credit” for new and existing new-to-credit customers; enabling “better together” experiences by removing friction from digital account opening for new-to-bank customers applying for deposit and credit simultaneously (e.g., dual-app); and optimizing a “path to investing” across digital, marketing, and field behaviors for segments such as Emerging Affluent, Starters, and Teens.

 

Required qualifications, capabilities and skills

• 5+ years of experience in strategy, business operations, management consulting, or a similar analytical leadership role.

• Demonstrated experience defining strategy, operating models, or business priorities at a segment, portfolio, or enterprise level.

• Strong ability to translate complex data and insights into clear strategic direction and executive-level communication.

• Proven ability to influence senior stakeholders and lead cross-functional initiatives without direct authority.

• Comfortable operating in fast-paced, ambiguous environments and building structure where it does not yet exist.

• Exceptional analytical, communication, and problem-solving skills.