Vice President, Marketing Strategy — Chase Offers & Shopping

Help customers uncover meaningful value every day through smarter, more personalized offers and shopping experiences. In this role, you will shape how we connect people to the right value at the right time across our channels, with clear impact you can measure.

Job Summary 

As a Vice President Marketing Strategy Offers Shopping in Chase Offers and Shopping, you lead the end-to-end marketing strategy that helps customers discover, activate, and realize value from offers across our owned channels. You will design and scale personalized customer journeys, turning customer and product signals into clear priorities for messaging, targeting, and placements. You will build operating rhythms that enable fast, aligned execution across teams and partners. Your work will directly influence customer engagement and measurable business outcomes.

Job responsibilities

• Own and evolve the omnichannel marketing strategy across owned channels, ensuring a consistent experience on and off the offer hub
• Define and optimize end-to-end customer journeys from discovery to activation to redemption and value realization
• Scale personalized and dynamic messaging through targeting, testing, and journey orchestration
• Establish frameworks to integrate card offers and merchant-funded offers into marketing plans and customer experiences
• Guide offer merchandising strategy, including curation, presentation, and placement across key customer touchpoints
• Partner with product leaders to translate customer and product signals into marketing priorities for audiences, messaging, channels, and placements
• Develop messaging frameworks and write high-quality creative briefs to enable consistent execution across internal teams and agency partners
• Build and operationalize planning cadences, intake and briefing processes, governance, and decision-making routines from ambiguity
• Define success metrics and measurement approaches; use performance insights to drive continuous optimization
• Serve as the primary marketing strategy partner for the media and partner marketing team to align partner goals with customer experience strategy
• Lead, mentor, and develop team members through coaching, feedback, and performance management

Required qualifications, capabilities, and skills 

• 7 or more years of experience in marketing strategy with ownership of multi-channel strategy across owned channels
• Proven ability to translate customer insights and product signals into clear marketing priorities and plans
• Strong experience with personalization, targeting, lifecycle marketing, and journey-based messaging
• Demonstrated strength in measurement and experimentation, including test design and performance optimization
• Ability to create messaging frameworks and write clear, actionable creative briefs
• Experience building operating processes and ways of working in ambiguous or new spaces
• Strong cross-functional leadership skills and ability to influence without direct authority in matrixed environments
• Comfortable aligning diverse stakeholders to decisions, timelines, and shared success metrics
• Strong analytical thinking paired with customer-first storytelling and positioning skills
• Experience leading teams, including coaching, development, and performance management
• Excellent written and verbal communication skills, with the ability to simplify complex ideas

Preferred qualifications, capabilities, and skills 

• Experience in ecommerce, retail, shopping, or offer-led ecosystems
• Background in offer merchandising, curation, and customer value messaging across digital placements
• Track record driving dynamic content strategy across owned channels using targeting and testing
• Experience partnering with media solutions, partner marketing, or monetization teams to integrate partner messaging into customer journeys
• Familiarity with using audience segmentation and propensity signals to improve relevance and performance
• Experience building scalable briefing and governance models that improve speed to market
• Demonstrated success improving activation and redemption through lifecycle optimization