Marketing Strategy Vice President, Auto Marketing

Step into the role of Vice President, Marketing Strategy Lead to develop and manage marketing initiatives and branding efforts to achieve short- and long-term B2B goals for our Chase Auto Private Label Captive Finance Business relationships. 

As a Marketing Strategy Vice President in Auto, you will have B2B and digital marketing expertise to be able to develop impactful marketing plans to support the business with regards to marketing/communicating new products or capabilities, development and management of sales enablement materials, supporting dealer events and managing branding, value propositions and marketing campaigns. You will develop Marketing materials for both the end clients (dealerships) and the different Private Label sales teams (~60 dealer relationship managers nationwide). You will work closely with marketing colleagues to execute against the strategies you develop. You will also partner with Analytics to measure the impact of your marketing efforts. Many of the marketing campaigns will leverage the Salesforce Marketing Cloud technology which marketing colleagues will execute in collaboration with you. 

 

Job Responsibilities

• Support the marketing strategy for Private Labels in the dealer channel
• Strategize with Sales leadership on marketing needs
• Work with colleagues to execute against that strategy via dealer channel marketing and communication programs
• Liaise with Auto public relations team to identify opportunities for PR
• Partner with the Auto product team to help define relevant products, segmentation and campaigns to communicate to DRMs and dealers
• Help develop, build and update value proposition for the various brands 

• Support reporting across initiatives and develop and present senior management presentations

Required qualifications, capabilities, and skills

• 5+ years of marketing or communications background
• Consumer financial and/or marketing experience  
• Bachelor's degree in related field 
• Exceptional communication skills, strong attention to detail and quality are required while working efficiently in a fast-paced environment
• Exceptional relationship development skills; ability to earn respect and trust among internal and external business partners and team members
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Creativity and innovation with a focus on constant improvement
• Superior written, presentation and oral communication skills 

Preferred qualifications, capabilities, and skills

• Campaign management, direct marketing and project management experience 
• OEM auto experience 
• B2B auto experience working with dealerships or partners is a plus
• Agency experience in marketing and/or communications a plus