Executive - Growth Marketing Operations

Company Description

Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo is a technology company focused on empowering Indian travelers to plan, book and manage their trips across rail, air, buses and hotels. ixigo assists travelers in making smarter travel decisions by leveraging artificial intelligence, machine learning and data science-led innovations on ixigo’s OTA platforms, including websites and mobile applications.
ConfirmTkt and AbhiBus became a part of ixigo in 2021. ixigo is headquartered in Gurugram with offices in Bangalore (ConfirmTkt) and Hyderabad (AbhiBus). The ixigo, ConfirmTkt and AbhiBus apps allow travellers to book train tickets, flight tickets, bus tickets, hotels, cabs and provide travel utility tools and services developed using in-house proprietary algorithms and crowd- sourced information. In 2022, as per data.ai, ixigo was featured in the Top 10 most downloaded travel apps worldwide.

Job Description

We are on the lookout for an execution-focused Growth Marketing Operations professional to help us accelerate user acquisition, engagement, and retention for our Hotels offering.

This role will be pivotal in driving the operational backbone of our user growth engine by executing end-to-end marketing campaigns, managing tools and vendors, and collaborating cross-functionally to bring customer promotions, creatives, and automated journeys to life.

If you're detail-oriented, proactive, and have a knack for getting things done at scale, this is the role for you.

Key responsibilities:

Campaign Execution & Communication:

• Create, schedule, and manage omnichannel marketing campaigns via push notifications, emails, SMS, and WhatsApp using tools like CleverTap

• Build and automate user journeys and trigger-based communication to drive booking and revenue growth

• Collaborate with design/content teams to take in-app creatives (banners, bottom sheets, etc.) live on time

Promo Code & Offer Management:

• Set up and manage promo codes and discount configurations for offers and partner-driven sales

• Coordinate with internal and external stakeholders to execute campaigns around promo-based events and sales

Sales Planning & Performance Monitoring:

• Collaborate with business and category teams to plan and execute periodic sales events and promotional pushes

• Maintain campaign performance trackers (in Google Sheets) and assist in post-campaign impact analysis

Marketing Tools & Vendor Management:

• Monitor usage and expenses of marketing platforms and track monthly spends

• Manage vendor payment cycles - collect invoices, raise POs, coordinate with Finance, and ensure on-time processing of payments

Cross-Functional Collaboration:

• Work across verticals - including Business, Design, Tech, Content, Finance, and Vendor teams - to ensure timely campaign execution and operational excellence.

Qualifications

Must-have:

• 1-3 years of experience in a Growth Marketing, Performance Marketing, or Marketing Operations role

• Hands-on experience with CleverTap or similar marketing automation platforms

• Proficiency in Google Suite - especially Sheets, Docs, and Slides

• Proven ability to operate with ownership, manage multiple moving parts, and thrive in a high-paced, detail-heavy environment

• Strong written and verbal communication skills

Good-to-have:

• Experience working with tools like MSG91, Gupshup, Kasplo, or similar messaging vendors

• Exposure to consumer tech or internet companies, ideally in travel, e-commerce, or app-first businesses

Who you are:

• You are operationally strong and can wear multiple hats

• You enjoy streamlining processes, fixing things, solving for scale, and delivering value through execution excellence

• You are a team player who thrives in cross-functional environments

• You move fast, stay organized, and are dependable

What’s in it for you:

• An opportunity to fuel growth for one of India’s top travel apps in a dynamic and cross-functional work environment

• Learn and grow across campaigns, data, tools, operations, creative execution, and platform management

• The chance to be a cornerstone in building scalable, repeatable growth engines for our Hotels vertical.

Additional Information

Responsible for safeguarding sensitive company data against unauthorized access, use, or disclosure, and for reporting any suspected security incidents in line with the organization's ISMS (Information Security Management System) policies and procedures.