Senior Marketing Manager – Fluorescence Imaging Agents

Company Description

It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.

We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.

The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.

If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.

Job Description

Primary Function of Position
Intuitive is seeking a strategic and experienced marketing leader to join our Global
Marketing and Insights team as Senior Marketing Manager – Fluorescence Imaging Agents.
This role is responsible for leading the global marketing strategy, positioning, and go-to-
market execution for Intuitive’s portfolio of fluorescence imaging agents used in da Vinci
surgery.
The ideal candidate brings deep experience in pharmaceutical marketing, combined
with a strong understanding of surgical workflows and hospital environments. This
individual will play a critical role in translating clinical evidence and product capabilities
into compelling, compliant, and customer-centric narratives that drive awareness,
adoption, and appropriate use of imaging agents across surgical specialties and
geographies.
This role will work cross-functionally with Product Management, Medical Affairs, Market
Access, Clinical, Regulatory, and Commercial teams to ensure marketing strategies are
aligned with clinical value, formulary dynamics, and launch readiness. The position is
instrumental in supporting product launches, lifecycle management, and sustained
growth of fluorescence-enabled surgical solutions.
Essential Job Duties
Marketing Strategy and Go-to-Market Leadership
 Lead the development and execution of global marketing strategies for
fluorescence imaging agents, from pre-launch through commercialization and
lifecycle management.

 Define product positioning, value propositions, and segmentation strategies that
resonate with surgeons, pharmacists, hospital decision-makers, administrators
and patients.
 Translate clinical, safety, and economic evidence into clear, compliant
messaging that supports adoption and appropriate use.
 Partner with regional commercial teams to adapt global strategies into locally
relevant execution plans.
Messaging, Content, and Campaign Development
 Develop customer-centric messaging frameworks that articulate the clinical value
of fluorescence imaging agents within surgical workflows.
 Lead the creation of global marketing content and commercial assets, including
core messaging, visual aids, digital content, training materials, and launch
toolkits.
 Ensure all materials align with regulatory, legal, and medical requirements for
pharmaceutical promotion.
 Support integrated marketing campaigns across digital, field, educational, and
congress channels.
Evidence Generation and Product Positioning
 Partner with Medical Affairs, Clinical, HEOR, and Market Access teams to inform
evidence generation strategies that strengthen product positioning and support
formulary adoption.
 Translate clinical trial data, real-world evidence, and health economic insights
into marketing claims and proof points.
 Monitor the competitive landscape, emerging technologies, and evolving
standards of care to maintain differentiation and relevance.
Cross-Functional Collaboration and Launch Excellence

 Work closely with Product Management to align marketing strategies with
product roadmaps and future innovation.
 Collaborate with Market Access and P&T engagement teams to ensure
marketing narratives support formulary review and hospital adoption.
 Support launch planning and readiness activities, including internal training, sales
enablement, and performance tracking.
 Provide structured customer and field insights back to internal teams to inform
strategy and execution.

Qualifications

Required Skills and Experience
 Minimum of 8+ years of professional experience in pharmaceutical or biotech
marketing, product marketing, or related roles.
 Demonstrated experience marketing hospital-administered drugs, specialty
pharmaceuticals, or imaging agents.
 Familiarity with surgical environments, perioperative workflows, and hospital
decision-making processes.
 Proven ability to build strong product positioning and communicate clinical value
to technical and non-technical audiences.
 Experience working cross-functionally with Medical Affairs, Clinical, Regulatory,
and Market Access teams.
 Strong understanding of compliant pharmaceutical promotion and evidence-
based marketing.
 Ability to simplify complex clinical and technical information into compelling
customer-facing narratives.
 Excellent written, verbal, and presentation skills.
 Highly organized, detail-oriented, and comfortable managing multiple priorities in
a fast-paced environment.
 Confidence engaging with senior leaders and contributing to strategic
discussions.

Preferred Qualifications
 Advanced degree such as MBA, PharmD, PhD, MPH, or MS.
 Prior experience in surgical imaging, fluorescence, oncology, or specialty hospital
products.
 Experience supporting product launches in regulated pharmaceutical
environments.
 Exposure to working with or supporting Pharmacy & Therapeutics committees,
pharmacy stakeholders, or health-system decision-makers.
 Background in medical devices or combination products is a plus.
Key Competencies
 Strategic thinking and execution
 Clinical and scientific acumen
 Value-based storytelling
 Cross-functional influence without authority
 Launch planning and lifecycle management
 Customer insight generation
 Compliance-focused mindset
Additional Information
 Due to the nature of our business and the role, please note that Intuitive and/or
your customer(s) may require that you show current proof of vaccination against
certain diseases including COVID-19. Details can vary by role.
 Intuitive is an Equal Opportunity Employer. We provide equal employment
opportunities to all qualified applicants and employees, and prohibit
discrimination and harassment of any type, without regard to race, sex,
pregnancy, sexual orientation, gender identity, national origin, color, age, religion, 

protected veteran or disability status, genetic information or any other status
protected under federal, state, or local applicable laws.
 Mandatory Notices
 We will consider for employment qualified applicants with arrest and conviction
records in accordance with fair chance laws.
 Preference will be given to qualified candidates who do not reside, or plan to
reside, in Alabama, Arkansas, Delaware, Florida, Indiana, Iowa, Louisiana,
Maryland, Mississippi, Missouri, Oklahoma, Pennsylvania, South Carolina, or
Tennessee.
 We provide market-competitive compensation packages, inclusive of base pay,
incentives, benefits, and equity. It would not be typical for someone to be hired at
the top end of range for the role, as actual pay will be determined based on
several factors, including experience, skills, and qualifications. The target salary
ranges are listed.

Additional Information

Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.

Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

Mandatory Notices

U.S. Export Controls Disclaimer:  In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).  

For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes. 

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

Preference will be given to qualified candidates who do not reside, or plan to reside, in Alabama, Arkansas, Delaware, Florida, Indiana, Iowa, Louisiana, Maryland, Mississippi, Missouri, Oklahoma, Pennsylvania, South Carolina, or Tennessee.

This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.

We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target compensation ranges are listed.