Senior Marketing Manager Executive Education

Company Description

It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.

We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.

The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.

If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.

Job Description

Job Description
This position has the opportunity to make a direct impact to Intuitive US Marketing initiatives
that drive adoption of da Vinci Surgery among customers. With the direction and leadership
of the Senior Group Manager of Executive Education, the Sr. Marketing Manager will
develop and implement key programs, materials, and support our marketing and sales teams
to help build belief in da Vinci robotic-assisted surgery, expand patient access, and
coordinate care teams across the country. The individual will be expected to establish strong
relationships with external Key Opinion Leaders (KOLs), healthcare leaders, society leaders,
and internal ISI stakeholders such as other marketing departments, sales, training, legal &
regulatory, and market access/health economics for:
• Strategic planning, marketing, and execution of targeted plans supporting healthcare
executives
• Ensure execution of societal & IDN strategies leading to sustainable long-term
growth
• Responsible for KOL development and Total Program Observations (TPO) sites
As a Sr. Marketing Manager, you will be required to be capable of managing multiple
marketing initiatives in a results-driven environment, operating successfully within a
corporate and commercial matrix organization, demonstrate functional capabilities in
presentation design and delivery and work cross functionally through effective project
management.
Roles and Responsibilities
• Build & execute comprehensive marketing plans and corresponding tactical plans /
programs to achieve organizational goals.

• Develop qualitative and quantitative data and experiences to segment and deeply
understand current healthcare trends, test solutions, and prioritize opportunities.
• Utilize market knowledge to design and develop strategies and value messaging
(clinical, economic, operational, strategic), collateral, tactics, and programs with
demonstrated ROI.
• Assimilate market trends and their potential implications to current and future
work/projects.
• Understand competition and develop competitive differentiation positioning strategy.
• Contribute to budget, resource allocation and financial planning for projects /
programs with measured ROI to justify through multiple marketing / media channels
(webinars, collateral, etc.)
• Work with Key Opinion Leaders to better understand how the da Vinci Surgical
Systems are being utilized and determine how to communicate that value proposition
to other customers.
• Develop and build KOLs by market segment with the goal of making Intuitive the
preferred industry partner and increasing adoption of da Vinci surgery.
• Build relationships with key society members / leaders to establish a higher level of
engagement to ensure Intuitive is seen as an integral partner in the healthcare
space.
• Coordinate trade show activities, digital/website development, strategies,
track/evaluate results and provide recommendations for future marketing promotions.
• Identify and develop best-in-class Total Program Observation sites to build 3-pillar
belief and excellence; Responsible for targeting, planning, executing, and follow up
strategies/tactics.
• Support IDNs and Key Account sales leaders by executing growth summits focused
on programmatic best practice sharing for sustainable service lines.
• Lead cross-functional teams to deliver high value marketing projects and programs.
• Deliver impactful presentations to senior and executive Intuitive leadership.
• Be a market expert in world of healthcare – effectively leveraging the value
propositions, approved claims, customer feedback, and sales input to maximize
Intuitive’s footprint and growth trajectory for minimally invasive care.
• Be a champion of the Intuitive culture; learning and embodying the company’s
individual expectations for success.

Qualifications

Skill/Job Requirements:

• 12+ years’ experience in a medical device company in either Sales or Marketing with
prior management level experience
• Bachelor’s degree or equivalent required; MBA preferred
• Minimum 2-year commitment to the role is required
• Ability to work effectively with Marketing and Sales leadership at the Director, VP-
level, and Senior Executive leadership levels
• Cross-functional leadership skills are required
• Highly collaborative, thrives in a One Team Culture
• Results-driven attitude & a resolve to win; must be self-directed with the ability to
work with minimal supervision
• Excellent executive-level presentation skills
• Demonstrated track record of KOL development
• Strong desire to work directly with all da Vinci Program hospital Key Stakeholders to
collect and present clinical and economic data
• Creative problem-solving and an ability to effectively communicate actionable
direction and information across varying organizational levels
• The ability to influence non-direct reports to achieve program goals that result in
improvements in overall regional performance
• Proven agility with the ability to anticipate and overcome roadblocks to success.
• Proven ability to project manage multiple initiatives at once
• Passionate about attention to detail and quality of work
• Ability to travel up to 50%

Additional Information

Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.

Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

Mandatory Notices

U.S. Export Controls Disclaimer:  In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).  

For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes. 

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.

We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.