Senior or Principal Outbound Product Manager

At IBM, we transform client challenges into solutions. Working in Software means joining a team fueled by curiosity and collaboration. You’ll work with diverse technologies, partners, and industries to design, develop, and deliver solutions that power digital transformation. With a culture that values innovation, growth, and continuous learning, IBM Software places you at the heart of IBM’s product and technology landscape. Here, you’ll have the tools and opportunities to advance your career while creating software that changes the world. IBM Apptio Targetprocess is a powerful, flexible Strategic Portfolio Management SaaS platform that serves a sophisticated enterprise customer base, and this role requires someone who understands the complexity of large organizations, including how strategic investments, portfolio prioritization, funding, planning, and execution connect across teams and business units, and are viewed and influenced at the executive level.

As a Market Analyst & Product Strategist, you will play a critical role in driving business growth through market analysis, competitive insights, and strategic product planning.

You will be responsible for defining product/offering strategies that align with corporate, brand, and portfolio objectives.

Your primary responsibilities will include

• Develop Market Analysis: Conduct market research and competitive analysis to identify customer needs, outline problem statements, and develop business cases to inform product strategies.
• Define Product Strategy: Develop and align product/offering strategies with corporate, brand, and portfolio objectives, including pricing strategies.
• Outline Business Cases: Create comprehensive business cases to support product strategies, incorporating market insights, customer needs, and financial projections.
• Align with Corporate Objectives: Ensure product strategies align with corporate, brand, and portfolio objectives, driving business growth and profitability.
• Inform Pricing Strategies: Analyze market trends, customer needs, and competitor activity to inform pricing strategies that drive revenue and profitability.
• Market Analysis Expertise: Experience with conducting market research and competitive analysis to identify customer needs and inform product strategies.
• Strategic Planning Skills: Experience in developing and aligning product/offering strategies with corporate, brand, and portfolio objectives, including pricing strategies.
• Business Case Development: Experience with creating comprehensive business cases that incorporate market insights, customer needs, and financial projections to support product strategies.
• Corporate Alignment Knowledge: Experience in ensuring product strategies align with corporate, brand, and portfolio objectives to drive business growth and profitability.
• Pricing Strategy Acumen: Experience analyzing market trends, customer needs, and competitor activity to inform pricing strategies that drive revenue and profitability.
• Market Research Techniques: Experience with advanced market research methodologies, including data collection and analysis, to identify customer needs and preferences.
• Competitive Analysis Tools: Familiarity with tools and software used for competitive analysis, such as market intelligence platforms and data analytics software.
• Financial Modeling Skills: Experience with financial modeling and forecasting techniques to inform business cases and pricing strategies. United States Product Management Hybrid Professional Multiple Cities (0147) International Business Machines Corporation