Student practice in marketing

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life. UKI Select Territory Demand Specialist This role will work alongside the UKI Demand Strategist in the development, execution and management system of the UKI Select Territory Demand Generation plan. (Select Territory is a group of companies where IBM currently has little presence, even though many of them are strong, experienced technology buyers) This will include liaising across the UKI Select Territory Sales & Marketing organization in support of local content collation, campaign delivery and analysis to provide consistent visibility of IBM campaign activity status and pipeline generation to meet target. This role will be fully remote, 100% aligned to the IBM UKI Marketing team who are based across locations in both UK and Romania. Role and Responsibilities *: Support to UKI Demand Strategist in project management of local campaign activity plans including digital, event, social media and business partner integration activities. Ownership of internal communications to IBM Select Territory Sellers on local Select Territory campaigns via creation of campaign specific Seismic pages. Liaison with WW and EMEA Select Territory Marketing teams as required to access and understand campaign content for local application Work with relevant teams and tools on creation/adaptation of tactical marketing assets, i.e. emails, landing page content Coordination of inputs to regular UKI Select Territory Marketing management system Provision of sales and marketing tools and insights to drive ongoing campaign analysis and actions Support to team management of budget and purchase orders Fluent, confident Business English Marketing degree or relevant B2B Marketing work experience Proven data analysis skills Project management skills Strong spoken and written communication skills Competency in MS Office software (powerpoint/spreadsheets etc) Familiarity with available AI Tools (Co-pilot etc) Fluent, confident Business English Marketing degree or relevant B2B Marketing work experience Proven data analysis skills Project management skills Strong spoken and written communication skills Competency in MS Office software (powerpoint/spreadsheets etc) Familiarity with available AI Tools (Co-pilot etc) Poland Cloud Hybrid Internship WARSZAWA, PL