Insurance Branding Manager - Hang Seng Insurance - Hang Seng Bank(HK)

Some careers have more impact than others.
 
If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Insurance 

Hang Seng Bank was one of Hong Kong's bancassurance pioneers with insurance business footprint started since 1965. Over the years, Hang Seng Bank has been committed to serve its customers by providing full spectrum of insurance products including Life Insurance manufacturing, distribution of General Insurance and Medical products, and MPF business.

Insurance is a fast-growing business and is one of the key drivers of Hang Seng Bank. As a well-established insurance entity, we take care of every need of our customers with an optimized service excellence through the Bank’s retail and commercial network, with a dedicated team of professionals in place.

We are currently seeking a high caliber professional to join our department as Insurance Branding Manager.

Principal responsibilities:

• Formulate branding strategies and plans to build the brand equity of Hang Seng Insurance and act as a brand guardian to develop, deploy, and enforce branding guidelines
• Develop brand plans including year-round marketing and communication programs, strategic development and branding budget deployment
• Provide support services for effective and efficient management of overall marketing communications channels and external social media channels
• Enhance brand leadership by leveraging key Marketing initiatives to build a strong brand that fully supports and enriches the brand essence
• Engage and influence stakeholders across the Bank to seamlessly deliver brand plans and execute against the above initiatives
• Leverage customer research, analytics, and competitor monitoring to identify customer needs, category trends, and opportunities to differentiate the insurance proposition.
• Work with internal stakeholders on risk assessment and compliance control, and adhere to applicable laws, rules, regulations, and policies

Requirements:

• University graduate with a degree preferably in Marketing, Advertising, Communications, or a related discipline
• Minimum of 5 years' experience in marketing, preferably within insurance or financial services, advertising, corporate communication, or public relations
• Proven ability in the implementation of branding projects, building and growing a brand, delivering results aligned with long term strategic business goals
• Strong self-motivation, communication, project management skills, and the ability to work effectively in a fast-paced, collaborative environment under pressure
• Strong data analytical skills, creative, results-driven approach, and innovation mindset
• Possess a solid understanding of life insurance products and services
• Proficiency in both English and Chinese

RBW

You’ll achieve more when you join Hang Seng Bank Limited.


Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

www.hangseng.com/careers

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Issued by Hang Seng Bank Limited