Institutional Marketing Manager- Asset Management

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking, Insurance, and Chief Operating Office.

We are currently seeking a high calibre professional to join our team as a Institutional Marketing Manager- Asset Management.

In this role you will:

• Undertake planning, development and management of all marketing strategies aimed at acquiring business from new and existing Institutional clients in Singapore & broader SEA region
• Plan and execute campaigns utilising traditional media, social and digital media, website, partnerships, collaterals, etc. to raise the profile of HSBC AM amongst institutional clients in particular
• Work closely with the sales team to understand and fulfil client needs and deliver marketing plans, initiatives, materials and activities to meet the needs of those clients – including digital delivery
• Develop and deliver client communications in a highly regulated environment through innovative thinking
• Manage, track and report the costs, efficiencies and ROI of marketing activities
• Plan and execute SEA marketing events such as luncheons, seminars and sponsorships to support the sales team and AMSG’s SEA growth plans
• Track and analyse competitors’ activities as well as industry trends with the aim of enriching HSBC AM’s marketing proposition
• Establish collaborative relationships with various internal stakeholders including - Investments, Compliance, Product Marketing, Marketing Delivery, Product Development etc. to ensure marketing activities are delivered in a smooth and timely manner

To be successful you will need:

• University graduate
• At least 5 years’ asset management marketing experience, preferably covering the institutional segment
• Credible experience delivering campaigns and projects across the marketing mix (ATL, BTL, digital, events, etc.)
• Experience in Singapore/SEA markets with strong understanding of the local regulations, client profiles and competitive landscape
• In-depth knowledge of investment terminology and understanding of portfolio management concepts and industry
• Excellent communication skills. Native-level written and oral English language proficiency

Opening up a world of opportunity
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