Marketing Campaigns

Commercial Strategy & Growth Marketing Support the global marketing strategy for Corporate & Institutional clients, aligning with commercial growth objectives. Assist in identifying and prioritizing marketing opportunities within the International Mid Market, Global Corporate and Institutional segments along with relevant industries and sectors. Help to shape and then execute marketing programs that drive client acquisition, strengthen and deepen client relationships, originate new deals and increase market share. Support the development of clear and distinct value propositions that address segment and industry specific challenges. Collaborate with Product & Business Marketing to ensure solutions meet client needs. Assist in building tailored narratives that combine market insights, relevant current themes (e.g. digitalization) and the bank's expertise. Support the strategic development and ideation of integrated marketing campaigns that enhance brand awareness and client engagement, and partner with cross-functional teams including Marketing Services to deliver impact. Assist in developing a content strategy and drive ongoing management and execution to ensure relevance for the segment including thought leadership pieces, digital content and client success stories to support marketing objectives. 5+ years of B2B marketing experience, with a focus on commercial marketing within global banking or financial services, and/or experience preferably in corporate coverage Strong understanding of CIB segments, products and services. Passionate about customer centricity and the latest market trends. Proven ability to deliver effective marketing strategies and campaigns.