Marketing Program Manager

Marketing Program Manager

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Job Description:

   

Our HPE marketing teams are focused on making our brand easy to understand and easy to buy. We’re devising data driven brand strategy, from architecture and naming, to why we exist, what we do, who we are and how we look, feel and sound. As a team, we are retaining and attracting new customers by accelerating our business strategy by making our brand stronger, more relevant, differentiated, and authentic. Join us redefine what’s next for you.

About HPE

Your essential partner for the AI era.

We use the power of AI, cloud, and networking to help enterprises move faster, work smarter, and achieve more. With deep expertise and bold ingenuity, we empower organizations to turn data into foresight, elevate performance, and drive real-world impact—at scale. Solving complex challenges takes more than technology—it takes partnership. At HPE, we combine unified data, AI, and edge-to-cloud expertise with deep collaboration to bring transformative solutions to life.

What you'll do:

Responsibilities:

• About this role

  The Marketing Program Manager entails planning with key stakeholders from the Industry Vertical sales GTM and Cloud (GreenLake, Data Storage, and HPC/AI) categories and converting HPE India Geo business priorities into impactful marketing execution plans. Post execution, measuring results and learning from past actions will be a part of this role. The role will impact in the following fashion:

• Increase HPE’s revenue and market share through more effective marketing tactics and efficient marketing demand generation executed by HPE for it’s customers.
  • Sustaining initiatives in a programmatic style from Thought Leadership to tactical programs
  • Drive composite growth through thought leadership programs, combination of digital and face to face activations, in the top 100 accounts
  • Accelerate net new logo acquisition through tactical marketing blitz
  • Create framework on HPE Discover More in India – flagship platform bringing key announcements in India
  • Track market share with industry analysts for data storage, HPC/AI, and as-a-service business and work backwards with the category teams to build/execute plans to retain/gain market share
• Improve our skills as marketers by building an extended HPE Channel marketing community to share and leverage best practice globally
• Help bring to life HPE’s vision and strategy through effective marketing execution

Your Key Responsibilities

• Field Marketing Activities: Execution of relevant Customer GTM activities for HPE into SMB, Mid-Market, and Enterprise segments. These activities can be digital demand generation, HPE led events OR events in collaboration with alliance partners. Sample of metrics for this role carries several key targets and objectives. Here is a sample of measurable metrics.
• Pipeline targets which will include size, shape and velocity related metrics
• Utilisation metrics for funds deployed for marketing. This will also include mix metrics and distribution of funds by key areas of marketing (Demand Gen, Sales Enablement, Digital Marketing, Events etc.)
• Influencing and collaborating with Alliance partners to maximize ROI and impact from co-marketing and joint marketing
• Timely completion of all mandatory trainings and adherence to HPE guidelines in all planning and execution of marketing programs
• Close collaboration with internal stakeholders and partners is vital to achieving these goals.

What you need to bring:

Education and Experience Required:

• Bachelor’s degree in any area related to marketing or business
• Minimum of 12 years of marketing experience in industries related to Cloud Computing, Networking, Data, Security and AI, and Infrastructure
• Fluency in English language
• Past work experience should include managing and running both direct as well as co-marketing executions across segments like SMB, Mid-Market, Enterprise and Service Providers
• Proven track record in driving marketing metrics across - pipeline generation, channel satisfaction, funds utilisation, martech adoption, AI adoption etc
• Good understanding of channel structures and channel sales dynamics
• In-depth knowledge of marketing principles, practices, tactics and tools
• Excellent written/ oral communications and analytical skills
• Comfortable with on-site working, ability to travel to events at neutral venues including HPE premise.
• Strong interpersonal skills; ability to thrive in matrix environments and work effectively within virtual teams. Ability to thrive in ambiguous situations and span across a broad portfolio of products and solutions

#marketing

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#india

Job:

Marketing

Job Level:

Master

    

    

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

No Fees Notice & Recruitment Fraud Disclaimer

 

It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates.  These scammers often seek to obtain personal information or money from candidates.

 

Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process.  The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.