Media Specialist - Orange Apron Media

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. Position supports both channel and campaign activations and reporting. Key contributor to program tracking and timelines.

Key Responsibilities:

• 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas
• 40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns
• 15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices

Direct Manager/Direct Reports:

• This position typically reports to Manager Advertising Operations
• This position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Previous experience working with large established digital properties and platforms (Facebook, YouTube, etc.) and experience with newer or niche properties a major plus
• 1+ years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer
• Previous experience with retail media activations and analytics
• Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
• Presentation and writing skills

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 1

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Customer Focus
• Drives Results
• Manages Conflict