Company :
Highmark Health
Job Description :
JOB SUMMARY
The job drives the development and implementation of enterprise reputation strategies, including storytelling that supports the organization’s overall strategy and brand, mission, business priorities, and organizational differentiators. The incumbent will focus on external and internal audiences. Externally, the primary focus is on promoting and enhancing the organization’s reputation and brand across markets through effective media issues and crisis management communications practices. Serves as the company's primary spokesperson on key business issues in national trade publications and in regional media. Develops news media, social media, and corporate communication strategies to tell the organization's story in multiple channels. Internally, the primary focus is on employee engagement, and business and cultural transformation through the application of effective manager and employee communications. Serves as a strategic communications advisor to executive leadership team, executes strategic executive communications plans, and delivers consistent messaging throughout the organization. Must be adept at understanding complex issues, working cross functionally to develop strategic communications for multiple constituencies and coordinating their dissemination.
This is a hybrid based role in Pittsburgh, PA. 3 days a week onsite - T, W, TH.
ESSENTIAL RESPONSIBILITIES
- Perform management responsibilities to include, but are not limited to: involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity. Plan, organize, staff, direct and control the day-to-day operations of the department; develop and implement policies and programs as necessary; may have budgetary responsibility and authority.
- Responsible for the oversight of millions of dollars of grant making to the community each year. The ideal candidate must bring media relations acumen to the role, having experience in the planning, development and execution of news media relations campaigns in support of company objectives. The candidate will also have knowledge of the local nonprofit community and experience in grant making. The candidate must be adept at understanding complex issues, working cross functionally to develop strategic communications for multiple constituencies and coordinating their dissemination, as a well as matrixing to Community Affairs and the Highmark Foundation to identify community needs, build nonprofit relationships and execute determination of grant making.
- The person in this role will have budget responsibility and management oversight for outside services such as public relations firms, free-lance writers and other vendors needed to support internal and external communications campaign and promotional activities.
- Public relations / external communications (only): -Serve as the primary public relations lead for enterprise or regional activities and issues ranging from crisis communications to serving as a spokesperson on highly visible issues critical to our business in the news media or community. -Partner with the Market President and senior leaders, are able to deal with highly confidential and visible projects, and develop and execute media and community outreach strategies working collaboratively across business groups, and with social media, web publishing and internal communications teams. -Manage corporate projects that cross business lines and work to maintain the company’s reputation and brand in the marketplace, including core health business, provider areas and subsidiaries.
- Community Relations: -Provide strategic guidance to the Market President and grant making-affiliated Board committees about nonprofit grant making, including identification of priority community issues, RFPs and guidance on nonprofit capacity needs. -Work in concert with the Community Affairs and Highmark Foundation teams to align regional grant making with larger corporate priorities for funding and support.
- Internal communications (only): -Provide strategic consulting on communications best practices to the Market President and senior leaders; develop, design and deliver manager and employee communications that increase employee engagement in executing enterprise strategy, and foster a customer-focused, high-performance culture. -Work collaboratively with public relations, social media, web publishing and other communications teams to communicate high-impact management decisions and other strategic business-related changes and oversee the development, writing, editing, approval and delivery of all content published through enterprise communications channels including the HighWire homepage (intranet), email, mobile apps and all-employee meetings.
- Other duties as assigned or requested.
EDUCATION
Required
- Bachelor’s Degree Communications, Business or related field
Substitutions
- 6 years of related and progressive experience in lieu of Bachelor's degree
Preferred
- Master's Degree in Communications, Business or related field
EXPERIENCE
Required
- 7 years in Journalism, Public Relations or Employee Communications
- 3 years in a leadership or management role
Preferred
LICENSES or CERTIFICATIONS
Required
Preferred
- Accreditation in Public Relations (APR)
SKILLS
- Knowledge of the health care industry critical for success
- Extensive experience dealing with local, regional and national media is required. Must also have the ability to react to the news media requests for immediate response on high profile issues
- Excellent written and oral communication skills
- Excellent strategic communication & planning skills
- Strong project management skills
- Strong influence management and relationship building skills
- Possess the ability to think on his/her feet while dealing practically with conflicting demands and expectations
- Possess exceptional conflict resolution and negotiating skills
- Able to handle and adjust to interruptions with ease, make efficient and precise executive decisions and effectively react to last minute changes
- Self-starter with the ability to work under pressure independently and as part of a team
- Vendor management
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office-based
Teaches / trains others regularly
Frequently
Travel regularly from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
Yes
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org
California Consumer Privacy Act Employees, Contractors, and Applicants Notice