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GENERAL OVERVIEW:
This job is responsible for supporting the development and execution of strategies to cultivate and strengthen relationships with referring physicians and practices within a defined geographic territory. This position supports patient volume growth by assisting in maximizing referral and redirection opportunities for both inpatient and outpatient services throughout the AHN network. The individual assists in the planning and execution of outreach initiatives targeting employed and independent physicians, as well as other key referral sources within the targeted market, contributing to the alignment, growth, reputation, and overall success of our healthcare system. This position requires a proactive, results-driven, and organized individual with excellent communication, interpersonal, and relationship-building skills. The individual works under the guidance of senior team members and has opportunity to exercise independent judgment in the attainment of objectives.
ESSENTIAL RESPONSIBILITIES:
Establish, nurture, and sustain productive and collaborative relationships with referring physicians, practice managers, and other key stakeholders within the assigned territory. (20%)
Participate in regularly scheduled visits to physician office to foster rapport, communicate the value proposition of services, programs, and clinical expertise to key referral sources, ensuring strategic alignment with AHN institute priorities (20%)
Assist in the implementation of strategic outreach plans, informed by market analysis and data insights, encompassing a variety of events and activities designed to enhance visibility, strengthen brand awareness, and promote peer-to-peer engagement within the medical community. (10%)
Serve as a point of contact for referring physicians, proactively addressing their basic needs, answering their questions, and ensuring their satisfaction with our services and the overall patient experience providing escalation of barriers to referral relationships for timely and effective resolution. (10%)
Support the team in identifying, evaluating, and capitalizing on opportunities to increase referrals, service utilization, and market share. (10%)
Assist in the AHN physician integration process within respective territories, coordinating provider education, facilitating connections with peers and hospital leadership, arranging facility tours (when appropriate), and ensuring thorough documentation to promote seamless experiences for new physicians. (10%)
Engage in the collection, analysis, and interpretation of market intelligence, including feedback from affiliated and non-affiliated physicians, to identify emerging trends, unmet needs, competitive threats, and potential opportunities for expansion. Prepare reports and presentations summarizing key findings and recommendations. (10%)
Maintain accurate, detailed, and up-to-date records of all client visits, interactions, and related activities in the designated contact management database (CRM), ensuring data integrity and enabling efficient reporting. (10%)
Performs other duties as assigned or required.
QUALIFICATIONS:
Minimum
Bachelor's degree in marketing, business, or related field or relevant experience and/or education as determined by the company in lieu of bachelor's degree
3 years of experience in healthcare, sales, marketing, physician relations, business development or a related field.
Proficiency with Microsoft Office suite.
Preferred
Strong communication and interpersonal skills
Ability to work independently and as part of a team
Strong organizational skills
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
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