Senior Marketing Automation Engineer (all genders)

Berlin, Berlin, GermanySenior4+ years

The role

In this role you will join the X-Channel Automation team, a cross-functional team embedded within Performance Marketing whose mission is to enable the Paid Marketing department to achieve its maximum potential by integrating the newest AI-driven technologies and automation into their processes, removing operational friction.

Because the team sits outside the tech tribe and operates without a dedicated product layer, the Senior Marketing Automation Engineer owns the full problem space: translating a marketer's brief into a scoped technical solution, architecting and building it, and shipping it to production. You will be developing tools and technologies for an internal group of 100+ people across Performance Marketing, Partnerships, and Retail.

As a Senior, you are a credible technical voice who works with a high degree of autonomy — leading projects from broadly defined outcomes, challenging the technical output of peers, and mentoring more junior engineers. You are equally comfortable holding a conversation with a marketer about their workflow pain points as you are architecting a backend service.

What you’ll do

Lead the end-to-end delivery of complex automation and AI projects — from requirement gathering with non-technical stakeholders through design, build, and production release — owning scope and timeline independently
Act as the primary technical point of contact for Paid Marketing stakeholders, independently translating business problems into clearly scoped technical requirements without a product layer
Architect and build AI-integrated workflows that reduce manual effort across marketing teams, contributing directly to team KPIs including hours saved and AI adoption rate
Develop scalable, maintainable solutions in Python and JavaScript/TypeScript, including backend services, automation scripts, and front-end reporting interfaces
Design and implement integrations with marketing platforms (Google Ads, Meta, TikTok, and others) using RESTful APIs, webhooks, and OAuth2
Build dynamic ad feeds and campaign-launch technologies that empower marketers to activate campaigns faster and at greater scale
Set up and maintain monitoring and alerting systems to ensure operational stability across marketing tools, enabling proactive issue resolution
Define and drive development standards and best practices within the team, challenging peers’ technical output constructively and creating an enabling environment for more junior engineers
Mentor engineers at earlier career steps, providing technical guidance and feedback
Participate in sprint refinement — evaluating incoming requests against team scope, applying RICE scoring, and engaging requestors to close requirements gaps before work begins
Proactively evaluate emerging automation and AI tooling, staying ahead of industry trends and introducing best practices to the team

What you’ll bring

4+ years of experience in Software Engineering and the ability to design, implement, and deliver maintainable, high-quality solutions end-to-end with a high degree of autonomy
Strong full-stack proficiency in Python and JavaScript/TypeScript, including relevant frameworks (e.g. FastAPI, Node.js, React or equivalent)
Solid experience with cloud platforms (AWS preferred), CI/CD pipelines (e.g. GitHub Actions), and containerisation
Demonstrated ability to gather requirements independently from non-technical stakeholders, translate them into scoped deliverables, and manage expectations throughout
A credible communicator who tailors language and framing to both technical and non-technical audiences — essential in a role without a product layer
Proactive, autonomous, and solution-oriented: you can work from broadly defined outcomes, define your own scope and timeline, and surface blockers early without needing frequent direction
Data-driven approach to prioritisation and decision-making, comfortable with frameworks such as RICE scoring and impact estimation
Experience with marketing APIs (Google Ads, Meta, TikTok, etc.)
Working knowledge of SQL and data tooling (e.g. Snowflake, BigQuery)
Experience mentoring or technically guiding more junior engineers

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

Immerse yourself in a diverse global community of 90+ nationalities.
Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!