Head of TikTok Shop

About the Team

The TikTok Shop and other social commerce channels are at the forefront of both marketing and commerce for Mammoth Brands. In this role, you will manage a high performing team to grow our entire social commerce ecosystem: setting the creator, content, product, and platform strategy, owning creator outreach and engagement and managing the commerce platforms (starting with TikTok shop)  for Harry’s, Flamingo, Lume and Mando.  We believe social commerce is one of the fastest-moving and most culturally connected channels in e-commerce today. We are investing materially to drive  a step function change in scale for our brands and looking for a leader to take our brands to the next level. This is a team that moves fast, thinks big, and takes pride in being the internal experts on a channel that the rest of the organization looks to for what's next. 

 

About the Role

In this role, you will drive the entirety of our social commerce efforts.   You will own the channel's full P&L, growth strategy, creator and affiliate programs, livestream commerce, merchandising, and operational performance. This role sits at the intersection of culture, commerce, and performance – and requires someone who can set the strategic direction, set strategy and aligned vision with senior leadership cross-functional partners, build the systems and team needed to scale, and drive results day in and day out. 

You will work closely with Growth Marketing, Brand Marketing, Social and Integrated Comms, Digital, R&D, Supply Chain, and Finance.

Own the TikTok Shop Growth Strategy & P&L

• Set the vision, strategy, and multi-brand roadmap for TikTok Shop, grounded in a sharp perspective on where the platform and social commerce are headed
• Own the channel P&L across four brands – managing GMV growth, customer acquisition efficiency, margin, and omnichannel halo impact
• Build and maintain forecasts, KPIs, and reporting infrastructure in partnership with Finance and Analytics; present channel performance and strategic direction to senior leadership and cross-functional stakeholders
• Identify and size growth opportunities across new formats, creator segments, product categories, and platform capabilities

Build and Scale Affiliate & Creator Strategy

• Set the strategic framework for creator partnerships across tiers, segments, and niches – balancing creator performance, content quality, and commission optimization
• Lead the test-and-learn creator model that focuses on high-volume, conversion-driven performance
• Oversee briefing and messaging strategy, ensuring creators are equipped with important points of difference by brand and hero product value propositions
• Build scalable, repeatable processes for creator onboarding, sampling, content testing, and performance evaluation

Lead Shop Strategy and Merchandising

• Drive product assortment, virtual bundling, pricing strategy, and promotional architecture across all four brands, with a social commerce-first lens that influences long-term assortment decisions
• Lead TikTok SEO strategy – ensuring PDPs, video titles, captions, and content are optimized for TikTok's native search, AI-generated search summaries, and Google Search indexing
• Leverage platform capabilities including Shop Ads, subscriptions, CRM tools, and promotional levers to maximize conversion and retention
• Measure in-platform and omnichannel performance at the product and brand level to continuously inform creator and merchandising strategy

Own LIVE Commerce

• Develop and own the LIVE commerce strategy across brands and partner closely with agency/internal teams to execute
• Drive continuous improvement on LIVE-specific conversion metrics and integrate LIVE into the broader channel performance framework

Drive Operational Excellence Across Cross-Functional Teams

• Partner with Supply Chain to build demand planning processes that keep TikTok Shop inventory healthy and in sync with creator and campaign activity
• Partner with Finance to manage ad spend, sampling budgets, commission structures, and retainer programs within ROAS guardrails
• Partner with Brand and R&D to identify exclusive product opportunities and ensure channel activity is synergistic with price pack architecture across all marketplace and DTC touchpoints
• Work closely with other Growth leads to monitor cross-channel performance and maximize overall ROAS

Lead and Develop the Team

• Manage and develop a team of TikTok Shop Managers and growth assistants, setting clear goals, priorities, and a high performance bar
• Act as a coach and mentor, developing the next generation of commerce and growth talent within the organization
• Represent TikTok Shop with clarity and conviction in cross-functional forums, executive reviews, and planning cycles

Stay Ahead of the Curve

• Serve as the internal authority on TikTok platform trends, algorithm updates, commerce features, and AI-powered tools
• Track shifts in consumer purchase behavior on the platform – including the growing role of search intent, community-driven validation, and authentic creator content over polished production
• Regularly benchmark competitor activity and emerging formats to ensure Mammoth Brands stays at the leading edge of social commerce
• Lead the discovery and launch of future social commerce platforms beyond TikTok Shop — with a focus on channels where creator content and community drive the purchase experience.

 

This should describe you:

• You thrive in environments where you set audacious goals and have the opportunity to set strategy, deploy resources and drive a team to run at those goals 
• You live and breathe TikTok and social commerce  – you understand both its culture and its commerce mechanics deeply
• You are a performance-oriented entrepreneur who obsesses over P&L and finds creative ways to grow it
• You have killer creative instincts and know how to develop messages that cut through – paired with rigorous, data-driven decision-making
• You are equally comfortable setting strategy and rolling up your sleeves to execute
• You have a proven track record of cross-functional leadership, owning results, and setting strategy with conviction to senior stakeholders
• You are an organized, forward-thinking leader who builds systems that scale
• You are a passionate coach who develops high-potential talent
• You may have experience in personal care, beauty, or CPG, but not neccessary 
• You take your work seriously, but don’t take yourself too seriously 
• You likely have 10+ years of experience in e-commerce, growth marketing, influencer marketing, or social commerce and 3+ years of leadership experience in a people management role

 

Who you will work with:

• Report to the Head of Growth Marketing
• Work side-by-side with best-in-class Performance Marketing teams
• Manage a team made up 3 direct reports, and x growth assistants, and external agencies

 

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands 
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

The Mammoth Brands' working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $195,000-$240,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.