Sales Manager

Leadership & team management 

• Lead and develop the NN Lead and Customer Success Manager, fostering a high-performance, collaborative culture. 

• Use AI-generated performance insights — conversation intelligence, deal scoring — to inform coaching conversations and team development plans. 

• Apply a strong understanding of both upsell/cross-sell and new business sales cycles and methodologies, ensuring alignment on sales targets, customer experience, and operational delivery. 

• With more than 1,000 customers, retention is key — ensure customer excellence is provided throughout the company. 

• Collaborate with the Professional Services (PS) Lead so customers are efficiently scheduled into programmes, courses are effectively marketed, and capacity is optimised. 

• Coach, mentor, and motivate team members to achieve individual and departmental goals. 

Sales growth & strategy 

• Develop and implement a comprehensive sales strategy focused on driving new business acquisition and B2B revenue growth. 

• Use AI-powered prospecting and market intelligence tools to identify new opportunities, enrich lead data, and prioritise high-potential accounts. 

• Identify and pursue new market opportunities and strategic partnerships. 

• Collaborate cross-functionally to align campaigns and service delivery with sales objectives. 

Performance & KPI management 

• Define and manage key performance indicators (KPIs) across sales, ensuring consistent performance tracking and data-driven decision-making. 

• Oversee AI-assisted pipeline analytics and campaign performance dashboards, interpreting insights and translating them into actionable strategies. 

• Review and validate AI-generated performance reports and forecasts, adding strategic context and recommendations for presentation to the EVP. 

Customer experience & collaboration 

• Work closely with the CSM and PS Lead to maintain strong customer engagement, satisfaction, and retention, as measured by revenue and NPS scoring. 

• Leverage AI-powered sentiment analysis and NPS tools to identify at-risk accounts and emerging customer themes, informing proactive engagement strategies. 

• Ensure customer feedback informs both sales and marketing strategies. 

• Promote a unified approach across departments to deliver a seamless customer journey from initial contact through to service delivery. 

Reporting & forecasting 

• Oversee AI-generated sales forecasts and commercial analyses, validating outputs and applying strategic judgement before presentation. 

• Present findings, trends, and recommendations to the EVP and senior leadership team. 

Marketing oversight 

• Oversee the planning and execution of marketing campaigns, ensuring alignment with sales objectives and brand positioning. 

• Deliver impactful content, digital campaigns, events, and customer communications. 

• Monitor and evaluate lead-generation performance, ensuring maximum ROI on spend and activity — using AI-assisted analytics to sharpen targeting and attribution. 

• Ensure all marketing materials and communications effectively promote products, courses, and services. 

• Proven experience as a Sales Team Lead or in a similar role, ideally with the ambition and readiness to take on full management responsibility. 

• Demonstrated success in leading sales teams to achieve ambitious revenue goals. 

• Experience building accurate sales forecasts and maintaining clear pipeline visibility. 

• Strong understanding of integrated sales strategies, KPI management, and performance reporting. 

• Experience working cross-functionally with operations, customer success, and professional services teams. 

• Excellent leadership, communication, and stakeholder-management skills. 

• Comfortable adopting and driving AI-powered sales and analytics tools, with the judgement to validate their outputs and apply them commercially. 

• Ability to work effectively with a range of sales and reporting tools. 

• 3+ years of software sales and management experience.