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Demand Generation Manager
HapplLondon
Apply We’re building the next generation of employee benefits infrastructure.
At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.
Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026.
About the role
As a Demand Generation Manager at Happl, you’ll take the lead on how we generate and scale demand.
This isn’t just about running ads. You’ll help build a performance engine that brings the right companies to Happl and turns interest into a qualified pipeline. From testing new channels to refining conversion journeys, you’ll focus on what drives real commercial impact.
You’ll work closely with Sales, Product, and Leadership to align campaigns with our wider strategy, using data to guide decisions and continuously improve results. You’ll help shape how we grow, and make sure our marketing spend works hard for the business.
What you’ll be doing
Owning Happl’s paid acquisition strategy end-to-end, managing and scaling channels such as Google, LinkedIn, Meta, and emerging platforms to drive qualified pipeline
Managing day-to-day budget allocation across channels, dynamically shifting spend to hit MQL, SQL, and revenue targets
Continuously optimising campaigns, audiences, bidding strategies, and landing pages to improve conversion rates and maximise return on ad spend
Designing and running structured experiments across creatives, messaging, offers, and channels, with clear hypotheses, success metrics, and documented learnings
Applying a strong commercial lens to performance, closely tracking CAC, LTV, payback periods, and lead quality to ensure growth is efficient and scalable
Working closely with Content, Design and GTM teams to develop high-performing ad creatives and compelling conversion journeys
Partnering with Sales and RevOps to align on lead quality, pipeline progression, and revenue attribution
Building and maintaining clear performance dashboards, providing the business with accurate, timely reporting and actionable insights
Turning data into insights and stories to guide wider strategy and inform stakeholders
Identifying new growth opportunities, from untapped channels to new audience segments, and building the playbooks to scale them
Supporting new product or market launches with structured paid strategies that generate early traction and measurable impact
What we’re looking for
3+ years in B2B SaaS performance or growth marketing
Proven experience scaling paid channels that drive pipeline and revenue
Strong grasp of Google, LinkedIn, Meta and paid media optimisation
Commercially sharp, confident managing CAC, LTV, ROAS and lead quality
Data-driven, comfortable with attribution, analytics and structured experimentation
Experienced running A/B tests across creatives, audiences and landing pages
Strong cross-functional collaborator across Sales, RevOps, Product and Content
Organised, proactive and always looking for smarter ways to scale growth
If you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you!
Why join Happl
Be part of building the future of employee benefits
Competitive base salary
Meaningful equity in a high-growth, early-stage company. Own what you build!
Flexible hybrid working from day one
Full access to your own Happl benefits platform, practicing what we preach
Optional Private Health Insurance
Optional Dental insurance (including family cover)
A flexible Wellbeing budget, spend it on whatever keeps you at your best
Learning & Development allowance to sharpen your craft
Pension scheme from day one
Team culture activities such as weekly in-office lunches, workout Wednesdays and more
We’re early, ambitious, and moving fast. If you want ownership, impact, and a front-row seat to building a category-defining company, we’d love to hear from you!
About the Interview
Call 1: 30-min deep dive with Ryan
Short Task
Call 2: 30-min call with Ben Towers (CEO & Founder)
Additional Details
Location: London, Holborn
Team: Marketing
Working arrangement: Hybrid (4+ Days in Office)
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