Product Marketing Leader - Innovation & Experimentation

About the role 

We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market — and to find product-market fit through a growth-oriented test-and-learn approach.

This role sits on a newly formed Experimentation team, built specifically for the work that doesn't yet have a settled audience or a clear owner as Gusto quickly evolves our product offerings and the complexity of work we can manage on behalf of small businesses. You'll shape positioning before it's proven, test demand, learn fast, and iterate on what works. You're comfortable building into a system rather than relying on one that already exists — this is earlier-stage but highly strategic work, where the path isn't repeatable yet. Once an audience, product, and GTM motion are proven, the work hands off to the existing product marketing pods — this team's job is to prove it first.

We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action. This role will work deeply with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results. 

If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you.

What You’ll Do

Architect & Execute GTM Strategy
Lead go-to-market strategy and execution across product areas—partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.

Turn Insights Into Action
Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.

Contribute to a culture of excellence
Create clarity and focus in every project you take on, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.

Drive Cross-Functional Alignment & Accountability
Act as the strategic tissue across Product, Sales, Marketing, and Customer Experience to drive shared goals and orchestrate execution across teams, leveraging technology. Bring structure, momentum, and accountability to complex initiatives. Build new ways of working by building net-new processes/systems that didn’t exist prior.

Own Performance & Optimization
Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.

Here’s what we're looking for:

• Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company
• Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
• Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
• Highly AI fluent; able to build AI systems and unlock new ways of working through AI 

Compensation

Our cash compensation amount for this role is targeted at $190,000 - $235,000/yr in Denver & Phoenix/Scottsdale, and $220,000 - $275,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.