Marketing Director - Lung Cancer (m/f/d)
 

Join GSK at a defining moment as we build our Lung Cancer franchise in Germany and prepare for several high-focus launches. As Marketing Director Lung Cancer, you will shape the commercial foundation for this new franchise, lead a team of Brand Managers and translate deep lung cancer expertise, strategic insight and hands-on execution into meaningful impact for patients.

Responsibilities in this role:

• Drive launch readiness for several high-focus lung cancer launches in close collaboration with the Commercial Launch Lead and relevant cross-functional partners, including Medical, Market Access, Commercial, Sales and Regulatory, translating brand, customer and market insights into clear local launch strategies, aligned priorities, timelines and execution plans.
• Build, lead and develop a team of Brand Managers in developing and executing local brand strategies and tactics across the lung cancer portfolio, while fostering individual development, talent management and synergies across indications and assets.
• Build strong partnerships with global and regional teams to shape launch excellence and drive impactful local marketing strategy and execution.
• Generate insights on customer perception, message effectiveness and market opportunities through market research and direct customer engagement.
• Forecasting including supply and required A&P/resources.
• Planning of turnover, sales, and resources as well as monthly controlling.

Qualifications & Skills:

• Master’s degree or equivalent in life sciences or economics.
• Minimum 8 years of progressive experience within the pharmaceutical industry, including at least 5 years in Rx marketing, first people leadership experience and first sales experience.
• Experience in Lung Cancer mandatory.
• Proven track record of high-performance oncology launches and driving business results in competitive markets.
• Profound understanding of Omnichannel Marketing.
• Good understanding of local market access regulations.
• Strong strategic thinking with the ability to analyse complex data, identify business opportunities and translate insights into clear long-term customer-centric strategies.
• Ability to identify clear priorities, align stakeholders and drive disciplined execution with strong ownership for results.
• Self-confident handling of complexity and ambiguity, with growth mindset and strong learning agility.
• Excellent communication, presentation and networking skills across internal and external stakeholders.
• Strong external focus, with a drive for excellence and innovation.
• Fluent in German and English.

Working model
This role is hybrid, based in Munich, Germany with regular time in the office and travel to meetings and customer activities as needed.

What we value
We seek people who act with transparency, respect and integrity. We welcome candidates who bring curiosity, a learning mindset and a focus on patients. We aim to create an inclusive workplace where everyone can contribute and grow.

Ready to apply?
If this role speaks to you, please submit your CV and a brief cover letter telling us how your experience matches the role. We look forward to hearing from you.

Closing date for applications: 9th September 2026 (EOD)

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

 

 

Germany Salary Range / Gehaltsbandbreiten Deutschland: EUR 123,000 to EUR 205,000The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate’s skills, experience, education level and the market rate for the role. In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process. This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate’s skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate’s skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria.Der jährliche Brutto - Grundgehaltsrahmen für Neueinstellungen in dieser Position ist oben für jeden relevanten Standort ausgewiesen. Diese Gehaltsspannen berücksichtigen eine Reihe von Faktoren, basierend auf den Fähigkeiten, der Berufserfahrung, der Ausbildung und Qualifikation der Kandidat*innen sowie der marktüblichen Vergütung für diese Rolle. Zusätzlich kann diese Position u.a. einen jährlichen Bonus, Urlaubsgeld, eine betriebliche Altersvorsorge sowie die Berechtigung zur Teilnahme an unserem aktienbasierten Long-Term Incentive-Programm beinhalten; dies ist abhängig von der Rolle. Detailliertere Informationen zum gesamten Vergütungspaket werden während des Rekrutierungsprozesses bereitgestellt. Wenn eine Position an mehreren Standorten bzw. in mehreren Ländern ausgeübt werden kann, werden die entsprechenden Gehaltsspannen für diese Länder/Standorte angezeigt. Zusätzlich können weitere Gehaltsspannen eingeblendet werden, wenn für bestimmte Märkte gesetzliche Vorgaben zur Entgelttransparenz gelten und diese Standorte als mögliche Einsatzorte für die Rolle in Betracht kommen. Wenn für einen bestimmten Standort oder ein bestimmtes Land in der Stellenausschreibung keine Gehaltsspannen angegeben sind, wird die entsprechende Vergütung im Rahmen des Rekrutierungsprozesses individuell besprochen. Bitte beachten Sie, dass die Gehälter je nach Land auf Grundlage der Fähigkeiten, Berufserfahrung, der Ausbildung und der Qualifikation der Kandidat*innen sowie der marktüblichen Vergütung für diese Rolle variieren. Angebote erfolgen in der Regel innerhalb der veröffentlichten Spanne unter Berücksichtigung der oben genannten Kriterien, wobei das obere Ende der Spanne im Allgemeinen sehr erfahrenen Kandidat*innen oder anderen außergewöhnlichen Konstellationen vorbehalten ist.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at DE.Contact-Recruitment@gsk.com where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to ethnicity, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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